Havas Red Unveils White Paper on How Brands Can Keep Purpose Enduring in a Changing World

As 2025 unfolds, the concept of corporate purpose is at a pivotal moment. After years of ambitious commitments and intense public scrutiny, many companies are re-evaluating what it truly means to lead with authenticity and impact. Havas Red’s latest white paper, Purpose Reimagined: Enduring Values for Lasting Impact, offers a timely exploration of how brands can evolve […]

Crisis Management: How Brands Can Prepare for the Unexpected

In Australia, brands are operating in an environment where the unexpected isn’t a remote possibility—it’s a constant reality. From natural disasters such as bushfires, floods, and cyclones, through to regulatory scrutiny, social activism, cyber incidents, and the ever-accelerating pace of social media, organisations today must accept that crisis management is one of the most important […]

Cup of Corporate Comms – July 2025: Reckoning, Recalibration & Resilience in Corporate Communications

July 2025 brought a wave of reckoning, recalibration and resilience across the corporate communications landscape. From executive scandals to shifting narratives around DEI, ESG, leadership and AI, the month made one thing clear: communicators must adapt in a polarised, fast-moving world. As political pushback reshapes DEI and ESG, leadership evolves through emotional intelligence, and viral […]

Every crisis is an opportunity to be extraordinary

Every crisis is an opportunity to be extraordinary  In a time of brand crisis, the reaction is everything. Do you make vague promises and try to ride out the news cycle, or do you take on the crisis head-on, in a fun, thought-provoking and social way? James Wright, group CEO of Havas ANZ, explores. It’s […]

Special Edition: Cup of Corporate Comms – What Percolated at Cannes 2025

From the Croisette to the boardroom — these are the trends, insights and truth bombs Redsters are bringing home from Cannes.Thanks to the Redsters who judged, activated, competed and connected at the Havas Café — and returned energised and inspired: Archana Jain, Managing Director, PR Pundit HAVAS Red and PR Lions Jury Member Sophie Raine, […]

CUP OF CORPORATE COMMS: A REALITY CHECK ON WHAT BREWED IN MAY

Originally published by HAVAS Red Group From quiet cracking to selfie-style CEO videos, May spotlighted the rapidly evolving expectations around leadership, workplace dynamics and cultural trends — and the high stakes that communicators and business leaders now face. As social media reshapes executive engagement and consumer sentiment continues to steer brand behaviour, clarity, empathy and […]

Cup of Corporate Comms: An Unfiltered Look at What Percolated in March

From platform choices to policy shifts, the stakes keep rising for communicators. In March, media buying got more political, not just more precise. Listening programs grew more sophisticated — but so did employee expectations. ESG strategies continued to evolve under the weight of regulatory recalibration, and DEI efforts faced a growing mix of pushback and […]

CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN FEBRUARY

It’s an interesting time to be a corporate communicator: DEI remains a battleground. ESG strategies continue to evolve under scrutiny. And with the press under pressure, brand communications are challenged. Political tensions are also redefining workplace conversations, and employee expectations are shifting faster than ever. We’re unpacking all of these key themes in our latest […]

Cup of Corporate Comms: A Look at What Percolated in January

Below are key themes that dominated corporate communications news in January 2025. From DEI at a crossroads to shifting climate priorities and geopolitical and social changes, we cover it all. You can download a PDF of this month’s edition here. Geopolitical shifts demand a polycrisis-ready approach.   As outlined in HAVAS Red’s Red Sky Predictions 2025, today’s business environment remains complex, […]