CUP OF CORPORATE COMMS: A REALITY CHECK ON WHAT BREWED IN MAY
Originally published by HAVAS Red Group From quiet cracking to selfie-style CEO videos, May spotlighted the rapidly evolving expectations around leadership, workplace dynamics and cultural trends — and the high stakes that communicators and business leaders now face. As social media reshapes executive engagement and consumer sentiment continues to steer brand behaviour, clarity, empathy and […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN APRIL
From redefining leadership to rethinking online search, April made one thing clear: the pace of change isn’t slowing — and communicators are on the front lines.
Cup of Corporate Comms: An Unfiltered Look at What Percolated in March
From platform choices to policy shifts, the stakes keep rising for communicators. In March, media buying got more political, not just more precise. Listening programs grew more sophisticated — but so did employee expectations. ESG strategies continued to evolve under the weight of regulatory recalibration, and DEI efforts faced a growing mix of pushback and […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN FEBRUARY
It’s an interesting time to be a corporate communicator: DEI remains a battleground. ESG strategies continue to evolve under scrutiny. And with the press under pressure, brand communications are challenged. Political tensions are also redefining workplace conversations, and employee expectations are shifting faster than ever. We’re unpacking all of these key themes in our latest […]
Cup of Corporate Comms: A Look at What Percolated in January
Below are key themes that dominated corporate communications news in January 2025. From DEI at a crossroads to shifting climate priorities and geopolitical and social changes, we cover it all. You can download a PDF of this month’s edition here. Geopolitical shifts demand a polycrisis-ready approach. As outlined in HAVAS Red’s Red Sky Predictions 2025, today’s business environment remains complex, […]
Cup of Corporate Comms: A Look at What Percolated in December
Below are key themes that dominated corporate communications news in December 2024. These insights feel especially timely as we reflect on the year in HAVAS Red’s 2024 Word of the Year and look ahead to the trends and priorities we believe will shape 2025, explored in our recently released Red Sky Predictions 2025. You can download a PDF of […]
CUP OF CORPORATE COMMS: A LOOK AT WHAT PERCOLATED IN NOVEMBER
Below are key themes that dominated corporate communications news in November 2024. These insights feel especially timely as we reflect on the year in HAVAS Red’s 2024 Word of the Year and look ahead to the trends and priorities shaping next year, explored in our newly released Red Sky Predictions 2025. You can download a PDF of this […]
Cup of Corporate Comms: An Unfiltered Look at What Percolated in October
Below are the key themes that dominated corporate communications news in October 2024. You can also download the October digest here. Purpose helps connect brands with new generations. Purpose is no longer just a brand buzzword—it’s a key factor in building loyalty, especially among Gen Z and millennials. The Wall Street Journal highlighted how younger generations are increasingly prioritizing […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN SEPTEMBER
Below are key themes that dominated corporate communications news in September 2024. Brands must stay culturally relevant in a fast-evolving marketplace. The rapid evolution of consumer expectations is reshaping the way brands manage their identities, particularly in an era where staying culturally relevant is crucial to maintaining trust and loyalty. According to a study […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST
Below are key themes that dominated corporate communications news in August 2024 — and we’re briefing you on all of them in this month’s edition of Cup of Corporate Comms. Polarized conversations—and the need to handle them—are on the rise at work. Polarized conversations at work are increasingly mirroring the division seen in society, […]