News Archives | Page 6 of 12 | Havas Red Australia

Vegemite vs Marmite: How off-field antics dominated the headlines

With The Ashes evenly poised ahead of the Third Test which kicks off in the UK later this week, outside of discussion about Steve Smith’s batting heroics and an impressive debut from Jofra Archer, conversation moved towards something a little unexpected: a ‘war of words’ – or a ‘sledge battle’ if we want to stick in the cricket theme – between two iconic, well-loved brands from Australia and England: Vegemite and Marmite.

Red Havas announces specialist talent acquisitions to support growth

Australia’s leading PR, Social and Brand Experience agency, Red Havas, has announced a series of promotions and new hires as part of an expansion across specialist growth sectors.

When and why PR stunts are right for your brand

PR stunts. The somewhat notorious activity that captures the imagination. Over the past few decades, there have been many memorable stunts – while there have been many fails, there have been many more huge hits that have catapulted brands into the forefront of the public arena.

RED AGENCY REBRANDED RED HAVAS AS PART OF GLOBAL PR GROWTH AMBITION

Red Agency Australia has rebranded to Red Havas as part its agenda to put data and creative content at its heart and demonstrate its innovative capabilities to clients. Red Agency Australia’s progressive model, which integrates PR, Social, Brand Experience and Content Production services at scale, will be exported globally, powered by Havas Group and its parent company Vivendi’s world-class entertainment capabilities, including Universal Music Group, Gameloft and Studio Canal.

Is it time for public education on DNA testing?

DNA or ‘genomic’ testing and research has been in the spotlight recently with the Australian Government’s commitment to more than $65 million for research grants to unlock the power of personalised medicine through genomics.¹

RED AGENCY AND HAVAS PR COLLECTIVE UNVEIL ANNUAL PREDICTIONS REPORT UNCOVERING NEW MOVEMENTS AND CONSUMER TRENDS IN 2019

Leading communications group, Red Agency and the Havas PR Collective, have today released their annual Red Sky Predictions Report uncovering truths and trends about consumer behaviours. In partnership with YouGov Galaxy, the report highlights that 2019 is the year where things get personal. From DNA marketing being put under the microscope to a new phase in the drive for gender equality, the report looks at changes in consumer mindsets as well as those who influence the world we live in today.

Red Agency appoints Sarah Trombetta as new Australian CEO

Red Agency has today announced the appointment of Sarah Trombetta as its new Chief Executive Officer. Trombetta will lead the company’s Australian operation, with PR, social and experiential teams across offices in Sydney, Melbourne and Brisbane.

RedReads Book Club: The New Power by Jeremy Heimans and Henry Timms

Red Agency recently launched The RedReads Book Club, which sees us get stuck into an industry-relevant title before sharing our thoughts over drinks and snacks.

HAVAS GROUP APPOINTS JAMES WRIGHT GLOBAL CHAIRMAN HAVAS PR COLLECTIVE AND CEO HAVAS PR NORTH AMERICA

The Hava威而鋼
s Group today announced the appointment of James Wright as Global Chairman, Havas PR Collective, and CEO of Havas PR North America. The move will ensure continued alignment of the earned, experiential and content offerings across the organization, as the Group enters the second part of its Together strategy. This new phase aims to streamline the group’s offerings into powerful verticals, totally integrated into the 52 Havas Villages around the world.

RED AGENCY 2018 PREDICTIONS AND TRENDS

In 2018, change is the only certainty. Standing still is not an option.