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NEW HAVAS RED WHITE PAPER EXPLORES HOW BRANDS CAN TURN PURPOSE INTO IMPACT

As the business landscape continues to shift, the conversation around corporate purpose has evolved beyond lofty ideals and into actionable commitments. Brands today face growing pressure not only to define their purpose but also to demonstrate meaningful, tangible results. In the face of increased scrutiny, it’s no longer enough to simply state your values — stakeholders expect to see how those values shape real-world outcomes.

HAVAS RED LAUNCHES INDUSTRY — A GLOBAL PRACTICE FOR B2B BUSINESSES AND BRANDS

HAVAS Red, the micronetwork of borderless merged media agencies, today announced the global launch of INDUSTRY, an end-to-end strategic communications service. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.