Cup of Corporate Comms: A Look at What Percolated in December
Below are key themes that dominated corporate communications news in December 2024. These insights feel especially timely as we reflect on the year in HAVAS Red’s 2024 Word of the Year and look ahead to the trends and priorities we believe will shape 2025, explored in our recently released Red Sky Predictions 2025. You can download a PDF of […]
CUP OF CORPORATE COMMS: A LOOK AT WHAT PERCOLATED IN NOVEMBER
Below are key themes that dominated corporate communications news in November 2024. These insights feel especially timely as we reflect on the year in HAVAS Red’s 2024 Word of the Year and look ahead to the trends and priorities shaping next year, explored in our newly released Red Sky Predictions 2025. You can download a PDF of this […]
Cup of Corporate Comms: An Unfiltered Look at What Percolated in October
Below are the key themes that dominated corporate communications news in October 2024. You can also download the October digest here. Purpose helps connect brands with new generations. Purpose is no longer just a brand buzzword—it’s a key factor in building loyalty, especially among Gen Z and millennials. The Wall Street Journal highlighted how younger generations are increasingly prioritizing […]
The media and comms industry needs colour and cultural evidence at the senior bench level
After attending last week’s Smelly Lunch Stories event, Havas Red Australia’s managing partner, corporate, Myrna Van Pelt, reflects on her own experience in the industry as a culturally-diverse leader, and asks others to take strides in championing diversity. Smelly Lunch Stories event at Kyiv Social in Sydney last week, in what felt like a multi-coloured […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN SEPTEMBER
Below are key themes that dominated corporate communications news in September 2024. Brands must stay culturally relevant in a fast-evolving marketplace. The rapid evolution of consumer expectations is reshaping the way brands manage their identities, particularly in an era where staying culturally relevant is crucial to maintaining trust and loyalty. According to a study […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST
Below are key themes that dominated corporate communications news in August 2024 — and we’re briefing you on all of them in this month’s edition of Cup of Corporate Comms. Polarized conversations—and the need to handle them—are on the rise at work. Polarized conversations at work are increasingly mirroring the division seen in society, […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JULY
Some key themes dominated corporate communications news in July 2024 — and we’re briefing you on all of them in this month’s edition of Cup of Corporate Comms. STABILIZING COMMUNICATIONS MATTER, TOO. In the rush to perfect change and transformation communications, the vital task of fostering stability and reducing anxiety is often neglected. In this […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JUNE
From brand stewardship in Cannes to “carewashing” to subdued pride during Pride Month to the “TikTokification” of internal comms, and manager burnout, these are the key themes that dominated corporate communications news in June 2024. Brand stewardship in the spotlight in Cannes The 2024 Cannes Lions International Festival of Creativity highlighted the delicate balance brands […]
Cup of Corporate Comms: An Unfiltered Look at What Percolated in April
Below are key themes that dominated corporate communications news in April 2024. We’re covering the connection between innovation and the return to work, the say-do gap when it comes to company values, the shift from the age of the empowered employee to the age of the detached employee, and the art of effective feedback. Time […]
WHITE PAPER: THE ART OF PLACING A STORY IN THE NEWS-YOU-CAN-CHOOSE MEDIA ENVIRONMENT
People must now filter through an avalanche of news and content every day. So, what does it take for a brand to place a story that breaks through? For our new white paper, we asked this of Redsters, including Ellen Mallernee Barnes, Linda Descano, Jodi Einhorn, Sharon Nieuwenhuis, Lesley Sillaman and Pattie Sullivan, as well as PR consultants Cynthia Challener and Beth Willers, journalist Dominik Lemanski, and Christopher […]