Bundaberg Rum x NRL Magic Round: Drop Bear Drops In
The Challenge: Launching Drop Bear on One of Australia’s Biggest Sporting Stages NRL Magic Round brings the rugby league world together in Brisbane, creating an enormous live, broadcast and cultural audience, but also one of the most competitive environments of the year for brands chasing attention. Bundaberg Rum needed to launch its newest product, Drop […]
ECOVACS Dad Stance: Havas Red Turns Backyard Pride into a Guinness World Record™
Havas Red partnered with ECOVACS to launch its outdoor robotics range in Australia with a campaign designed to do more than demonstrate technology. The “Dad Stance” tapped into a uniquely Australian cultural truth – our obsession with standing back and admiring a job well done, and transformed it into an experiential platform, content engine and […]
Winternships: Turning Tasmania’s Off Season Into the Hottest Content Opportunity in Travel
The challenge Every winter, Tasmania faces the same issue: travellers don’t just avoid the cold, they actively reject it. As audiences favour warmer destinations, visitation drops during the Off Season, creating a critical demand gap for local tourism operators when they need support most. Following the global success of Tourism Tasmania’s 2024 Odd Jobs campaign, the challenge […]
Smirnoff Crush Corner Store: Havas Red Connects with Gen Z Through Bold Brand Experience
Havas Red partnered with Smirnoff to introduce Smirnoff Crush, a vibrant new ready-to-drink (RTD) beverage. In an increasingly saturated RTD category, the challenge was to spark curiosity, drive sampling, and position Smirnoff Crush as the go-to drink for Gen Z’s summer fun and playful encounters. HAVAS Red is part of the HAVAS PR Network, the […]
TOURISM TASMANIA’S ODD JOBS: TURNING THE OFF SEASON INTO PRIME TIME
The challenge Tasmania’s Off Season—a time when the island embraces winter’s cold with unique, otherworldly experiences—needed a new spark in 2024. With the flagship winter festival, Dark Mofo, on hiatus, Tasmania faced a challenge: how to attract sun-seeking Aussies to a destination even colder than home? Rather than relying on traditional advertising, Tourism Tasmania engaged […]
Crust Pizza: Flipping the Script on National Pizza Day
The Challenge: Cutting Through a Noisy National Pizza Day National Pizza Day is packed with brand noise—everyone’s offering free slices in a bid for attention. But Crust wanted to take a bold, unexpected approach: Skip the tired free pizza promos Generate authentic buzz and brand love Drive site traffic, social engagement and sales Reinforce Crust’s […]
Hendrick’s Gin Most Unusual Balloon Bar
The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. HAVAS Red, alongside HAVAS Blvd, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s […]
MILKYBAR WHIRL: THE MILKYBAR KID-ULT
The challenge MILKYBAR Whirl, a deliciously creamy MILKYBAR with a swirl of smooth milk chocolate, sought to broaden the brand’s appeal to an older audience with a young-at-heart spirit. Albeit, during a global pandemic. During unpredictable times, our focus groups told us that they yearn for comfort, what is safe and happy, and most people’s […]
BOOKING.COM AVO-CONDO
The challenge Create a PR idea and activation to position Booking.com as the ultimate destination for global travellers looking for unique accommodation offerings. In doing so, showcase the diversity of Booking.com’s accommodation offerings and unique stays, as well as educate and create a sense of urgency to motivate travellers to book in a timely manner. https://youtu.be/zdvL1skRDso?si=guu96I3ZJ1t054DU The solution To create a timely moment for travellers to book unique accommodation on Booking.com, we […]
Allen’s Choc Bites
The challenge The Allen’s team had a lightbulb moment and created the perfect bite sized treat – the new Allen’s Mini Chocolate Bananas and Mini Chocolate Raspberries. Our job was to shout it from the rooftops and drive mass awareness around the new product development. The solution To reignite Aussies’ joy for lollies and prove that everything tastes better with chocolate, we […]