Destination NSW appoints Red Agency for Vivid Sydney Support
Destination NSW has appointed Red Agency as its public relations partner agency for Vivid Sydney in 2016 after a competitive pitch process.
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Red Agency Celebrates Chandon Appointment with Bubbles
Red Agency is cracking open the bubbles after being announced as Chandon’s new agency partner for an exciting upcoming campaign aligned to the brand’s major partnership with McLaren Honda following a competitive pitch.
Heineken appoints Red Agency as part of major brand push
Heineken, the world’s most valuable international premium beer brand, has appointed Red Agency following a competitive pitch as its public relations partner to further build its presence in market and drive brand engagement and advocacy among its target audience.
Crossman Communications merges into Red Agency
Havas owned PR, social and experiential agency, Red Agency, has expanded its team by merging marketing and communication specialist, Crossman Communications into its Sydney operation.
My First Year in PR: Good ideas have no hierarchy
You’ve just finished your university degree, enjoying that feeling of accomplishment after years of study and you think you’re at the top of your PR game, especially when you see first year students nervously wandering around campus! The reality however is that the hard work is just beginning as the world of a full-time job brings a completely new set of opportunities and challenges.
Reclaiming the Written Word
I blame technology really. Auto-correct, Facebook, Text Speak. What started as a fun way to chat to friends, a quicker way to write and quite frankly, an assumption that technology will make up for our shortcomings – has slowly devolved our use of the written word to the point where our future generations could soon be communicating entire犀利士
ly via poop emojis (or Oxford Dictionary’s Word of 2015).
Red Agency hits Golden Target at 2015 PRIA Awards
PR, experiential and social agency, Red Agency, has one again taken out the coveted Large Consultancy of the Year award at the 2015 Golden Target Awards for what is believed to be an unprecedented two years in a row. The Awards, held in Hobart, were attended by finalists from the Golden Target State Awards from around the country.
PR 2.0: The new-aged PR agency
Here at Red Agency we pride ourselves on having our fingers on the pulse of the PR industry and as those who work in the field will know, it’s a forever evolving beast! PR today is a different world to what it was even five years ago. Daily we’re carrying out tasks that didn’t even exist then, so the usual challenge of trying to explain what you do to your parents is only getting harder!
Red Agency Success At PRWeek Awards Asia
Red Agency took out the top honours at this year’s PRWeek Awards Asia, taking out Australia / New Zealand PR Consultancy of the Year and a gold category win for Business-to-Business Campaign of the Year.
What’s the PR-oint?
There’s not a lot that shocks me, but I was recently taken back to hear Tropfest spent absolutely nothing on advertising in 2014.