Been a Milk Chocolate devotee all your life? Are you a Fruit and nutter or Madly Minty? Is Black Forest your idea of heaven? Cadbury Dairy Milk has launched a brand new campaign celebrating its famous flavours, asking the nation, “what flavour do you favour?’ sure to spark debate and discussion across Australia in the coming months.

The campaign will see each of Cadbury Dairy Milk’s tantalising flavours brought to life in one of the brand’s most audacious campaigns in recent years, reminding people there is a flavour for everyone – and it could be one you haven’t even tried before!

Each flavour will be represented by its own fearless leader fronting the charge. Cue the new Cadbury Dairy Milk joycons – fun, playful and uplifting flavour identities, which will feature on the front of the packaging of each block on shelves in your local store. The joycons include a bus made out of white and milk chocolate for Top Deck, a pot of liquid gold for Caramello and a truck full of treats for Rocky Road.

Those that take direction from no one and like to be the star of their own show should keep their eyes on the Cadbury Dairy Milk Facebook page for an exciting opportunity to have your preference broadcast in a unique way. Here’s a hint – it involves your face and a block of chocolate!

Cadbury head of marketing Steve Chantry said: “It’s time to stand up for your favourite flavour and fight for its cause! If there’s a flavour you haven’t yet tried, now’s the time to try it! We want to hear Crunchie fans going crazy for their favourite, Peppermint fans getting passionate about their block and Rocky Road lovers getting rowdy to show their friends and family which flavour should reign supreme. Let the battle commence!”

If you’re already having trouble picking your favourite flavour, Cadbury Dairy Milk will be making it harder over the flavour celebration, adding another five new flavours to their range. It’s all in the name of the flavour celebration and the fun’s only just beginning. The flavour celebration is the chance to awaken your taste buds, take a step on the wild side and unlock the joy of trying something different and it couldn’t be any easier than with these new, exciting flavours:

• Cadbury Cherry Ripe – For admirers of the finer things in life Cadbury presents Australia’s oldest chocolate bar, packed with its traditional rich, indulgent cherry and coconut flavours and covered in delicious Old Gold dark chocolate.
• Cadbury Dairy Milk Picnic – For those with a penchant for the deliciously ugly Picnic bar, this one’s for you!
• Cadbury Dairy Milk Crackle – If rice crisps drenched in delicious Cadbury Dairy Milk tickles your fancy, you won’t want to miss this!
• Cadbury Dairy Milk Strawberries & Creme – Lovers of the popular combination will delight upon tasting this classic, smothered in Cadbury Dairy Milk chocolate.
• Cadbury Dairy Milk Toffee Brittle – Melt in your mouth, crunchy butter almond pieces covered in delicious Cadbury Dairy Milk chocolate.

To join the flavour celebration head to the Cadbury Dairy Milk Facebook page https://www.facebook.com/CadburyDairyMilk.