October 24, 2014

Celebrate Jack Daniel’s birthday with “The Bar that Jack Built”

by admin in News

September marks the birthday of Jack Daniel, the legendary craftsman who continues to make his mark on the world today. To celebrate the occasion, JackDaniel’s is giving friends a gift they definitely won’t forget.

Because no-one knows his exact date of birth, (Mr) Jack’s birthday is always celebrated for the whole of September. In honour of his craftsmanship, his impeccable style and leadership and not forgetting his unique, charismatic character, Jack’s birthday will be marked with a special event that will celebrate his legacy and bring it to life. This year involves an ambitious project in “The Bar That Jack Built” – the world’s first crowd-sourced bar built entirely from the love of Jack Daniel’s, by his fans.

The campaign is being run through social media and kicks off with a recruitment shout-out to all Jack Daniel’s Facebook friends in NSW where the bar will be installed. They are being asked to donate materials, time, expertise and ideas in reward for Jack Daniel’s product and merchandise.  The more they give, the more they get with the biggest contributors getting tickets to the big birthday bash on the 27th of September.   From the carpenters, electricians and designers who put the bar together, to the artists and musicians who perform on the night, every person’s involvement will come from a love of Jack Daniel’s.  Especially since everyone that participates will be rewarded with Jack Daniel’s product.

Nora-Kate O’Connell, Brand Manager, Jack Daniel’s added, “We are asking friends of Jack to participate in the creation of a very special moment in Jack Daniel’s illustrious history. We are looking for people who can help us bring the bar to life and celebrate the inspiration that Jack has given people across Australia over the years. Here’s to raising a Jack to Jack this September.”

Find out more information here: https://www.facebook.com/photo.php?v=832815786753077