Odd Jobs, a campaign to get more travellers to visit the southern island state of Tasmania in winter, has won PR Idea of the Year at the Mumbrella Travel Awards in Australia.

The campaign, which invited visitors to swap their day job for an Odd Job in Tasmania, was also recognised at the 10th annual City Nation Place Global conference in London, winning ‘Best Communication Strategy: Tourism’, beating 11 other finalists including Travel Alaska, Visit Scotland and Abu Dhabi.