New Havas Group Prosumer Report: Joyful Frugality
Havas Group’s Prosumer Reports are a series of thought leadership publications — part of a global initiative to share information and insights, including proprietary research, across the Havas network of agencies and client companies. By studying Prosumers, who are defined as the top 15 to 20 percent of consumers who are first to market, forward-thinking, […]
NEW HAVAS WHITE PAPER: GENERATION Z NOT DAZED. NOT CONFUSED.
With busy schedules, full inboxes and perpetual work-life balance challenges, people are faced with too much to see, do and process every day. As a result, in a world with limitless information, communication and choice, it’s becoming increasingly difficult to connect with our audiences in meaningful ways. At 2.5 billion, Generation Z overtook Millennials in […]
RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023
Latest Global Red Sky Predictions report spans climate, content, mental health, the metaverse and more. Red Havas, the micronetwork of merged media agencies, today published its 2023 Red Sky Predictions report, which examines and boldly predicts how the field of marketing and communications will evolve in 10 pivotal ways in the coming year. It’s a wild time to […]
The 2022 Word of the Year
Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative input (via a Havas Group employee survey) and qualitative input (from a mix of global communications pros and thought leaders across the industry). Ultimately, it’s identified by an internal team at the agency […]
THE (SIX) BIGGEST WAVES IN EMPLOYEE ENGAGEMENT — AND HOW TO RIDE THEM
DOWNLOAD OUR NEWEST RED SKY THINKING WHITE PAPER What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what’s changing […]
RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022
Red Havas, the global micro-network of Merged Media agencies, today published its latest report, ‘A New Lens on Brand Experience’, sharing insights and examining the forces reshaping the Brand Experience landscape. “Shared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience” Covering six key trends, […]
RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2022
Global Red Sky Predictions report tracks shifts in corporate purpose, employee engagement tactics and the “As Seen on Social” shopping trend Red Havas, the global micro-network of Merged Media agencies, today published its 2022 Red Sky Predictions report, sharing predictions for how the field of communications will evolve in 10 pivotal ways. “At the top of each […]
THE 2021 WORD OF THE YEAR
As communicators, we are absolute nerds about words. We like rearranging them, adding and subtracting them from sentences, and learning new ones. Heck, we even like inventing them (vaccinfluencer, anyone?). That’s why, in 2020, when our agency launched the inaugural Word of the Year, we challenged ourselves to identify one word to describe what had turned […]
NEW RED HAVAS WHITE PAPER: “THE FUTURE OF E-COMMERCE”
When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. The fact is, […]
5 INTERNAL COMMS TRENDS: NEW WHITE PAPER EXPLORES CHANGING EMPLOYEE ENGAGEMENT TACTICS
The pandemic invited us to forget what we thought we knew about employee engagement. Challenged to devise new ways to unite and inspire people working remotely in a time of heightened anxiety, we learned a lot. Five things in particular became crystal clear: More is more: Consistent communication is the employee’s love language. Messaging from the inside out: An investment in internal comms […]