2025 Aussie Futures Study: A New Model for Understanding Modern Australia
The Havas Labs 2025 Aussie Futures report explores how years of turmoil — from COVID to economic strain and social division — have shifted Australian values.
RareNext: Havas Future Report on Rare Diseases
As an agency, we always have the mindset to try to do more, make more of a difference, and to support our clients in our joint mission of improving patient outcomes. No where else is that truer than in rare diseases. The unique aspect of rare diseases – that is both incredibly humbling and motivating […]
2024 WORD OF THE YEAR
2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery […]
HAVAS RED RELEASES RED SKY PREDICTIONS 2025
HAVAS Red (formerly Red HAVAS), the global PR agency micronetwork of the HAVAS Group, today unveiled its Red Sky Predictions 2025, an annual report designed to help communicators navigate an ever-changing world with purpose, authenticity and impact. The report highlights nine key trends shaping the coming year, offering insights and strategies for brands and businesses on the […]
NEW HAVAS RED WHITE PAPER EXPLORES HOW BRANDS CAN TURN PURPOSE INTO IMPACT
As the business landscape continues to shift, the conversation around corporate purpose has evolved beyond lofty ideals and into actionable commitments.
The GLP-1 Revolution: A Seismic Shift in Health, Lifestyle, and Consumer Behaviour
While artificial intelligence (AI) dominates headlines, GLP-1 medications—originally developed for diabetes and now revolutionising weight loss—have quietly emerged as a global phenomenon. Their impact extends far beyond health, reshaping lifestyles, consumer mindsets, and business landscapes with long-term consequences for industries worldwide. Just a few years ago, the idea of a medication enabling mass weight loss […]
NEW HAVAS TREND INTELLIGENCE REPORT: SUPERHUMAN
Welcome to the “Superhuman” era. It’s a world where consumers have more tools at their fingertips than ever before, and thanks to advances in AI, diagnostics, health products and more, their bodies are becoming ripe for not just optimization, but super optimization. It’s an era not of aging well but aging backwards. Of not maintaining […]
Red Sky Predictions 2024
8 Predictions for Communicators on the Cutting Edge Like it or not, it was chaos that defined 2023. It was even our agency’s Word of the Year. In the wake of a global pandemic, we were walloped again and again by climate disasters, wars, mass shootings, humanitarian crises, economic upheaval, and social and political turmoil. Once […]
2023 Word of the Year
If we could just drop a gif here instead of this letter, it would be Elmo, arms held victorious amid a wall of flames. Instead, allow us to tell you — with words — how we selected our Word of the Year (WOTY). Now in its fourth year, Havas Red’s annual WOTY exercise is informed by […]
New Havas Group Prosumer Report: Joyful Frugality
Havas Group’s Prosumer Reports are a series of thought leadership publications — part of a global initiative to share information and insights, including proprietary research, across the Havas network of agencies and client companies. By studying Prosumers, who are defined as the top 15 to 20 percent of consumers who are first to market, forward-thinking, […]