The New Age of Influence: What’s Shaping Modern Media – and How Brands Can Respond
The media landscape has changed — again. Where once a handful of editors and trusted outlets shaped public discourse, today’s media environment is shaped by algorithms, AI, creators, and real-time content shared by everyday people. The result? Audiences are overloaded. Credibility is under pressure. And the challenge for brands is no longer just visibility — […]
Special Edition: Cup of Corporate Comms – What Percolated at Cannes 2025
From the Croisette to the boardroom — these are the trends, insights and truth bombs Redsters are bringing home from Cannes.Thanks to the Redsters who judged, activated, competed and connected at the Havas Café — and returned energised and inspired: Archana Jain, Managing Director, PR Pundit HAVAS Red and PR Lions Jury Member Sophie Raine, […]
2025 Aussie Futures Study: A New Model for Understanding Modern Australia
The Havas Labs 2025 Aussie Futures report explores how years of turmoil — from COVID to economic strain and social division — have shifted Australian values.
RareNext: Havas Future Report on Rare Diseases
As an agency, we always have the mindset to try to do more, make more of a difference, and to support our clients in our joint mission of improving patient outcomes. No where else is that truer than in rare diseases. The unique aspect of rare diseases – that is both incredibly humbling and motivating […]
2024 WORD OF THE YEAR
2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery […]
Red Sky Predictions 2025: Navigating PR & Communications Trends
HAVAS Red Australia presents the Red Sky Predictions 2025 report, offering strategic insights into the evolving landscape of public relations and communications. This annual forecast identifies nine pivotal trends set to influence brand strategies, stakeholder engagement, and media relations in the coming year. “2024 was a year defined by rapid transformation and heightened complexity, as the […]
NEW HAVAS RED WHITE PAPER EXPLORES HOW BRANDS CAN TURN PURPOSE INTO IMPACT
As the business landscape continues to shift, the conversation around corporate purpose has evolved beyond lofty ideals and into actionable commitments.
The GLP-1 Revolution: A Seismic Shift in Health, Lifestyle, and Consumer Behaviour
While artificial intelligence (AI) dominates headlines, GLP-1 medications—originally developed for diabetes and now revolutionising weight loss—have quietly emerged as a global phenomenon. Their impact extends far beyond health, reshaping lifestyles, consumer mindsets, and business landscapes with long-term consequences for industries worldwide. Just a few years ago, the idea of a medication enabling mass weight loss […]
NEW HAVAS TREND INTELLIGENCE REPORT: SUPERHUMAN
Welcome to the “Superhuman” era. It’s a world where consumers have more tools at their fingertips than ever before, and thanks to advances in AI, diagnostics, health products and more, their bodies are becoming ripe for not just optimization, but super optimization. It’s an era not of aging well but aging backwards. Of not maintaining […]
Red Sky Predictions 2024
8 Predictions for Communicators on the Cutting Edge Like it or not, it was chaos that defined 2023. It was even our agency’s Word of the Year. In the wake of a global pandemic, we were walloped again and again by climate disasters, wars, mass shootings, humanitarian crises, economic upheaval, and social and political turmoil. Once […]