CONTENT THAT CUTS THROUGH: A MODERN GUIDE TO WRITING COPY

Writing and storytelling are two of the most powerful ways to put ideas into the world. As written communication skills decay around us, both skills have also become competitive advantages.  This observation is the basis for Red Havas’ newest whitepaper, “Content That Cuts Through.” It explores how to write content that modern audiences can’t help but […]

5 INTERNAL COMMS TRENDS: NEW WHITE PAPER EXPLORES CHANGING EMPLOYEE ENGAGEMENT TACTICS

The pandemic invited us to forget what we thought we knew about employee engagement. Challenged to devise new ways to unite and inspire people working remotely in a time of heightened anxiety, we learned a lot. Five things in particular became crystal clear: More is more: Consistent communication is the employee’s love language. Messaging from the inside out: An investment in internal comms […]

Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communications

Consumers are engaging with brands in whole new ways, contends a Red Havas white paper released today, and it’s time for brands to respond by getting more personal. People today are craving connection, and they expect companies to communicate with them in the ways they prefer and on the issues they care about most.  The […]

Leading Through Crisis: Communications Lessons and Opportunities

“Keep calm and carry on,” stated the British government to boost morale and prepare its civilians for attacks during World War II. That authentic message has transcended generations and is now being used as a mantra for mental strength as we continue our battle against COVID-19.  Finding the right message and striking the right tone […]