Sunsweet Influencer Engagement

Social

THE CHALLENGE

Sunsweet Australia and New Zealand wishes to increase their overall brand awareness amongst the youth market. Their traditional audiences are typically in their 50s and prunes are often associated with being an “old person’s” snack of choice. Our role was to identity ways to build stronger brand awareness and encourage trial amongst those aged 18 to 35.

The solution

We harnessed the power of influencers and social media to create captivating content that resonated with the youth. Our collaboration spanned a diverse range of micro and macro influencers across food, health, and fitness domains, ensuring cultural inclusivity. Here’s how we achieved our goals:

Educating Audiences: We spotlighted the health benefits of Sunsweet Prunes, positioning them as the superior snack choice. Our influencers effectively communicated these advantages to their followers.
Encouraging Trial: Through relatable storytelling, our influencers inspired action within their communities. They showcased various ways to enjoy Prunes—whether as a convenient snack, a delightful addition to cheeseboards, or a secret ingredient in baked goods.

The results were exceptional. Our influencers not only shared innovative and trendy ways to enjoy Prunes but also positioned them as a must-have snack.

Rigorous monitoring allowed us to amplify the best-performing assets across Meta (Instagram and Facebook) and TikTok, ensuring a powerful impact on our target audience.