Promote global renewable energy leader Neoen’s work with Tesla and the South Australian government to fight blackouts by delivering the world’s largest lithium-ion battery and help Neoen own the conversation around renewable energy in Australia.

• Create an aggressive media campaign to promote Neoen as the leader in Australia’s renewable energy movement
• Bring the story to the media by providing unique video and photography content, behind-the-scenes footage and interviews (by phone and satellite) with spokespeople
• Develop facts and features on the battery’s impact on the local community of Jamestown—where shops were opening for the first time in a decade—and work with local tourism bodies to pitch the town as a “destination”
• Educate the broader public—whose support was critical, given that the project was taxpayer-funded—on the importance of renewable energy for the future of Australia