ESTABLISHING A GLOBAL FOOTPRINT AROUND CLIMATE: GLOBAL CLIMATE ACTION SUMMIT

ESTABLISHING A GLOBAL FOOTPRINT AROUND CLIMATE: GLOBAL CLIMATE ACTION SUMMIT

The Challenge

We were charged with placing the Global Climate Action Summit, held in September 2018 in San Francisco, at the forefront of the global conversation on climate change.

The Solution

We focused on core public relations tactics, including daily media outreach, to increase the impact of the summit’s messages. We developed the summit’s website to act as a key portal for global audiences, providing opportunities for individuals to participate in summit activations and connect with partners, climate trailblazers and supporters in their communities. Then we acted as a web editor by creating and uploading summit, partner and affiliate content such as news, blogs and event previews. We established and monitored the summit’s social media presence, using unique hashtags to share stories of climate action, and hosted digital surges to bring the ambition, inspiration and creativity of the summit to countries around the world. We monitored and managed press accreditation requests, designed style guides, directed a sizzle reel, and developed digital communications toolkits in multiple languages.

The Results

5,000+ pieces of international, national, broadcast, print and online coverage, including on “CBS This Morning,” “CBS Sunday Morning” and “Good Morning America” and in Gizmodo, the San Francisco Chronicle, TechCrunch, Wired, Yahoo Finance, GreenBiz, Reuters, Fortune, Forbes and Politico
3.4 billion impressions in 32 countries, with 45% of coverage from a global audience
5.3 million social impressions and 285,000 social engagements
225,000-plus unique visitors to the summit website, which was visited by 191 of the world’s 195 countries