How Findex Reinvented Its PR Strategy to Break into Tier 1 Financial Media and Lead Wealth Management Conversations

The challenge Findex, one of Australasia’s largest privately-owned providers of integrated financial advisory and accounting services, was undergoing an organisational shift with co-founder and CEO Spiro Paule taking on a new role as Managing Director and two company stalwarts coming in as Co-CEOs. As part of the shake-up, Findex refocused its strategic direction for further […]

TERRYWHITE CHEMMART – COLLABORATIVE APPROACH TO CARE

The challenge TerryWhite Chemmart, one of Australia’s leading community pharmacy networks, engaged Havas Red to develop an impactful PR program to position the pharmacy network as a vaccination leader, and the first to market provider for influenza vaccinations. The solution The flu vaccination is a yearly calendar event, but this year, we really wanted  to […]

NORCO – ADVOCATING FOR FLOOD RECOVERY

The challenge Red Havas was engaged by Norco, Australia’s oldest and largest dairy co-operative, to help them navigate the aftermath of the unprecedented Lismore floods, which saw their ice cream facility wiped out and hundreds of jobs at risk. As one of the region’s biggest employers, government funding was crucial to helping safeguard the future […]

LAUNCHING THE WORLD’S BIGGEST BATTERY: NEOEN

The challenge Promote global renewable energy leader Neoen’s work with Tesla and the South Australian government to fight blackouts by delivering the world’s largest lithium-ion battery and help Neoen own the conversation around renewable energy in Australia. The solution Create an aggressive media campaign to promote Neoen as the leader in Australia’s renewable energy movement Bring the story to the […]

Hendrick’s Gin Most Unusual Balloon Bar

The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. HAVAS Red, alongside HAVAS Blvd, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s […]

MILKYBAR WHIRL: THE MILKYBAR KID-ULT

The challenge MILKYBAR Whirl, a deliciously creamy MILKYBAR with a swirl​ of smooth milk chocolate, sought to broaden the brand’s appeal to an older audience with a​ young-at-heart spirit. Albeit, during a global pandemic. During unpredictable times, our focus groups told us that they yearn for comfort, what is safe and happy, and most people’s […]

BOOKING.COM AVO-CONDO

The challenge Create a PR idea and activation to position Booking.com as the ultimate destination for global travellers looking for unique accommodation offerings. ​ In doing so, showcase the diversity of Booking.com’s accommodation offerings and unique stays, as well as educate and create a sense of urgency to motivate travellers to book in a timely manner.​ https://youtu.be/zdvL1skRDso?si=guu96I3ZJ1t054DU The solution To create a timely moment for travellers to book unique accommodation on Booking.com, we […]

Bringing the FIFA Women’s World Cup 2023 to home ground

The challenge We were tasked to officially announce Australia’s bid to host the FIFA Women’s World Cup 2023 and launch the registration website AudBid2023.com. As the bid is an Australian-wide effort, we needed to ensure the launch was nationally relevant and spoke to all individuals – not just football fans – and encourage them to […]

Humanising The Bottom 100

The challenge International not-for-profit, The Fund for Peace (FFP), required a creative solution to raise awareness of the global refugee crisis and unrest that is dramatically increasing the number of people living in extreme poverty around the world. It was crucial that our campaign personalised the issue of global poverty to generate greater recognition and […]