LAUNCHING THE WORLD’S BIGGEST BATTERY: NEOEN
The challenge Promote global renewable energy leader Neoen’s work with Tesla and the South Australian government to fight blackouts by delivering the world’s largest lithium-ion battery and help Neoen own the conversation around renewable energy in Australia. The solution Create an aggressive media campaign to promote Neoen as the leader in Australia’s renewable energy movement Bring the story to the […]
NBCF’s ‘Final 9 Percent’ Campaign: Driving Awareness and Donations for Zero Breast Cancer Deaths by 2030
The challenge The National Breast Cancer Foundation (NBCF) relentlessly strives to reach Zero Deaths from breast cancer in Australia – hoping to achieve this by 2030. With $184M invested in research since 1994, NBCF has helped raised Australia’s five-year survival rate from 76% to 91%, but the job isn’t yet finished. 3,000+ Australian women still […]
MILKYBAR WHIRL: THE MILKYBAR KID-ULT
The challenge MILKYBAR Whirl, a deliciously creamy MILKYBAR with a swirl of smooth milk chocolate, sought to broaden the brand’s appeal to an older audience with a young-at-heart spirit. Albeit, during a global pandemic. During unpredictable times, our focus groups told us that they yearn for comfort, what is safe and happy, and most people’s […]
BOOKING.COM AVO-CONDO
The challenge Create a PR idea and activation to position Booking.com as the ultimate destination for global travellers looking for unique accommodation offerings. In doing so, showcase the diversity of Booking.com’s accommodation offerings and unique stays, as well as educate and create a sense of urgency to motivate travellers to book in a timely manner. https://youtu.be/zdvL1skRDso?si=guu96I3ZJ1t054DU The solution To create a timely moment for travellers to book unique accommodation on Booking.com, we […]
Bringing the FIFA Women’s World Cup 2023 to home ground
The challenge We were tasked to officially announce Australia’s bid to host the FIFA Women’s World Cup 2023 and launch the registration website AudBid2023.com. As the bid is an Australian-wide effort, we needed to ensure the launch was nationally relevant and spoke to all individuals – not just football fans – and encourage them to […]
Humanising The Bottom 100
The challenge International not-for-profit, The Fund for Peace (FFP), required a creative solution to raise awareness of the global refugee crisis and unrest that is dramatically increasing the number of people living in extreme poverty around the world. It was crucial that our campaign personalised the issue of global poverty to generate greater recognition and […]
Save Our Sons: The most powerful arm ever invented
The challenge Save Our Sons is an Australian charity dedicated to raising awareness and funds for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3,500 boys worldwide. The charity wanted to approach the Australian government, to match monies already raised (US$1.65 million) to fund essential clinical trials. For […]
Western Sydney Uni UNLIMITED
The challenge Our brief was to relaunch the University of Western Sydney (UWS) as Western Sydney University, embrace the cultural diversity of its home, help build pride in Western Sydney and change how people think of it. A disruptive strategy was required to reshape views of the area and the University’s role in it, and […]
Steve Waugh Foundation: THE RIDERLESS BIKE
The challenge The Captain’s Ride is a challenging charity cycling event for the Steve Waugh Foundation (SWF), raising funds for the 400,000 children throughout Australia affected by rare diseases. Sporting legend Steve Waugh AO would lead a group of 62 experienced riders on an enormous six-day 701km event from Mittagong to the peak of Mt […]
Sanitarium Little People, Big Lives
The challenge In 2018, Red Agency was tasked with positioning Sanitarium as a children’s health champion by reinforcing the company’s long-term mission to foster physically, mentally and socially resilient children, by promoting happy, active and healthy lifestyles. We had to demonstrate and further strengthen Sanitarium’s ongoing commitment to the health and wellbeing of Australian children. […]