TOURISM TASMANIA’S ODD JOBS: TURNING THE OFF SEASON INTO PRIME TIME
The challenge Tasmania’s Off Season—a time when the island embraces winter’s cold with unique, otherworldly experiences—needed a new spark in 2024. With the flagship winter festival, Dark Mofo, on hiatus, Tasmania faced a challenge: how to attract sun-seeking Aussies to a destination even colder than home? Rather than relying on traditional advertising, Tourism Tasmania engaged […]
NORCO: BUILDING BRAND PURPOSE
The challenge Norco is a 100% Australian farmer owned dairy co-operative; a unique proposition which drives the organisation to always put its farmers first. To coincide with an in-store, on-pack promotion raising funds for The Black Dog Institute, which delivered mental health resources to regional communities, Havas Red were tasked to devise a campaign which […]
GOVERNMENT OF PALAU: INTRODUCING A WORLD-FIRST IMMIGRATION POLICY WITH THE PALAU PLEDGE
The challenge The Republic of Palau is a breathtakingly beautiful small-island group in the Western Pacific. In the past three years, the country has seen a massive growth in tourist numbers. The rise now means almost 160,000 guests annually enter Palau, which has a comparative population of 20,000. The Palau Legacy Project, a tourism marketing […]
National Breast Cancer Foundation: Driving Awareness & Funding Through PR
The challenge Breast cancer is the second most commonly diagnosed cancer in Australia and the most common cancer among females. Everyday 58 people in Australia will be diagnosed with breast cancer (21,000 Australians diagnosed and 3,300 deaths annually); 1 in 7 women will be diagnosed in their life – a cause close to our hearts. As […]
Toyota LandCruiser Prado Launch
The challenge Toyota is the automotive market leader in Australia so there is generally a high level of motoring media interest in new vehicle launches. But given it had been 15 years since the last new Prado, Toyota had big expectations and sought media and social coverage across a broader media spectrum that showcased not […]
Rio’s Legacy: Raising Awareness & Funding to Build Australia’s Fourth Children’s Hospice
The challenge Ryan Fowler, founder of Rio’s Legacy, embarked on an extraordinary journey—running from Brisbane to Sydney—to shine a light on the challenges faced by families with terminally ill children. His mission was not just to raise awareness but to drive critical fundraising efforts for the construction of a new children’s hospice in Western Sydney. […]
Saving Moore Park Golf Course: How Social Media & Celebrity Support Sparked a Movement
The challenge In October 2023, the Premier of NSW made a significant announcement: that the government intended to convert half of Moore Park Golf Course (MPGC) into a new ‘Central Park’ space. Faced with this challenge, MPGC approached our team for assistance in amplifying awareness and gathering support. The goal? To drive petition signatures and […]
How Findex Reinvented Its PR Strategy to Break into Tier 1 Financial Media and Lead Wealth Management Conversations
The challenge Findex, one of Australasia’s largest privately-owned providers of integrated financial advisory and accounting services, was undergoing an organisational shift with co-founder and CEO Spiro Paule taking on a new role as Managing Director and two company stalwarts coming in as Co-CEOs. As part of the shake-up, Findex refocused its strategic direction for further […]
TERRYWHITE CHEMMART – COLLABORATIVE APPROACH TO CARE
The challenge TerryWhite Chemmart, one of Australia’s leading community pharmacy networks, engaged Havas Red to develop an impactful PR program to position the pharmacy network as a vaccination leader, and the first to market provider for influenza vaccinations. The solution The flu vaccination is a yearly calendar event, but this year, we really wanted to […]
NORCO – ADVOCATING FOR FLOOD RECOVERY
The challenge Red Havas was engaged by Norco, Australia’s oldest and largest dairy co-operative, to help them navigate the aftermath of the unprecedented Lismore floods, which saw their ice cream facility wiped out and hundreds of jobs at risk. As one of the region’s biggest employers, government funding was crucial to helping safeguard the future […]