Smirnoff Crush Corner Store: Havas Red Connects with Gen Z Through Bold Brand Experience
Havas Red partnered with Smirnoff to introduce Smirnoff Crush, a vibrant new ready-to-drink (RTD) beverage. In an increasingly saturated RTD category, the challenge was to spark curiosity, drive sampling, and position Smirnoff Crush as the go-to drink for Gen Z’s summer fun and playful encounters. HAVAS Red is part of the HAVAS PR Network, the […]
Wise Fleece-Free FX: Havas Red Launches a Standout Campaign to Challenge Hidden Bank Fees
Havas Red joined forces with Wise to roll out Fleece-Free FX, a disruptive brand activation aimed at breaking Australians’ blind loyalty to the big banks and positioning Wise as the transparent alternative for overseas spending. The Challenge: Breaking Through Bank Loyalty Although Wise offered a genuinely better value proposition, it lacked the name recognition enjoyed […]
TOURISM TASMANIA’S ODD JOBS: TURNING THE OFF SEASON INTO PRIME TIME
The challenge Tasmania’s Off Season—a time when the island embraces winter’s cold with unique, otherworldly experiences—needed a new spark in 2024. With the flagship winter festival, Dark Mofo, on hiatus, Tasmania faced a challenge: how to attract sun-seeking Aussies to a destination even colder than home? Rather than relying on traditional advertising, Tourism Tasmania engaged […]
Norco’s Brand Purpose Campaign: Putting Aussie Farmers First
At HAVAS Red Australia, we partnered with Norco – one of Australia’s oldest and most trusted dairy brands – to define and amplify its brand purpose. This purpose-led campaign centred on elevating Norco’s commitment to Aussie dairy farmers, using strategic communications, PR, and earned media to build deeper emotional connections with consumers. Purpose-Led Storytelling Norco […]
AbbVie’s ‘Working Well’ Report: Shaping Inclusive Workplaces for Australians with Chronic Conditions
The challenge In Australia, many employees living with chronic conditions face significant challenges in the workplace, including stigma, discrimination, and a lack of adequate support. Without clear guidance or standards for employers, workers with chronic conditions often struggle with disclosing their health status, accessing reasonable workplace adjustments, and planning their careers. We were challenged to […]
GOVERNMENT OF PALAU: INTRODUCING A WORLD-FIRST IMMIGRATION POLICY WITH THE PALAU PLEDGE
The challenge The Republic of Palau is a breathtakingly beautiful small-island group in the Western Pacific. In the past three years, the country has seen a massive growth in tourist numbers. The rise now means almost 160,000 guests annually enter Palau, which has a comparative population of 20,000. The Palau Legacy Project, a tourism marketing […]
Endometriosis Australia: Driving Awareness, Advocacy & Healthcare Access
The challenge In Australia, 1 in 7 girls, women, and those assigned female at birth are affected by endometriosis, a chronic condition, yet the condition remains widely misunderstood. On average, it takes 6.5 years from the onset of symptoms to receive a diagnosis, with even longer delays for those in regional and remote communities. Limited […]
National Breast Cancer Foundation: Driving Awareness & Funding Through PR
The challenge Breast cancer is the second most commonly diagnosed cancer in Australia and the most common cancer among females. Everyday 58 people in Australia will be diagnosed with breast cancer (21,000 Australians diagnosed and 3,300 deaths annually); 1 in 7 women will be diagnosed in their life – a cause close to our hearts. As […]
Toyota LandCruiser Prado Launch
The challenge Toyota is the automotive market leader in Australia so there is generally a high level of motoring media interest in new vehicle launches. But given it had been 15 years since the last new Prado, Toyota had big expectations and sought media and social coverage across a broader media spectrum that showcased not […]
Crust Pizza: Flipping the Script on National Pizza Day
The Challenge: Cutting Through a Noisy National Pizza Day National Pizza Day is packed with brand noise—everyone’s offering free slices in a bid for attention. But Crust wanted to take a bold, unexpected approach: Skip the tired free pizza promos Generate authentic buzz and brand love Drive site traffic, social engagement and sales Reinforce Crust’s […]