Steve Waugh Foundation: THE RIDERLESS BIKE

The challenge The Captain’s Ride is a challenging charity cycling event for the Steve Waugh Foundation (SWF), raising funds for the 400,000 children throughout Australia affected by rare diseases. Sporting legend Steve Waugh AO would lead a group of 62 experienced riders on an enormous six-day 701km event from Mittagong to the peak of Mt […]

BRINGING THE SNOW TO AUSTRALIA – BOOKING.COM SNOW GLOBE

The challenge The Christmas holiday period is a key time for travel and holiday consideration. As one of the world’s largest travel e-commerce companies, Booking.com wanted to not only be part of the conversation to showcase the variety of holiday and accommodation options it has, but to lead the media agenda and show their expertise […]

CHAMPIONING RESTAURANT PARTNERS – MENULOG RESTAURANT AWARDS

The challenge As Australia’s widest-reaching online food delivery service, Menulog connects more than 3 million customers with over 12,000 local restaurants via menulog.com.au and mobile apps. With such a high volume of restaurants on the platform, the challenge was to show support and promote the success of well-performing restaurants on a local level. We needed […]

Ben & Jerry’s and 4 Pines: A ‘Beer for Good’ Collaboration

The challenge Ben & Jerry’s and 4 Pines Brewing Co. joined forces to create a beer with a purpose. Their mission wasn’t just about great taste—it was about driving real change. The collaboration aimed to raise awareness of the urgent need for clean, affordable, and community-owned energy across Australia. Our challenge was to position both […]

AYAM: DESTINY DISHES FOR LUNAR NEW YEAR

The challenge The City of Sydney Lunar New Year festival is a massive event that takes places over two weeks, with a number of brands and activations involved, we had to ensure AYAM stood out from the crowd. By using experiential elements and amplifying it through PR, we needed to position AYAM as the perfect […]