Bundaberg Rum x NRL Magic Round: Drop Bear Drops In

The Challenge: Launching Drop Bear on One of Australia’s Biggest Sporting Stages NRL Magic Round brings the rugby league world together in Brisbane, creating an enormous live, broadcast and cultural audience, but also one of the most competitive environments of the year for brands chasing attention. Bundaberg Rum needed to launch its newest product, Drop […]

ECOVACS Dad Stance: Havas Red Turns Backyard Pride into a Guinness World Record™

Havas Red partnered with ECOVACS to launch its outdoor robotics range in Australia with a campaign designed to do more than demonstrate technology. The “Dad Stance” tapped into a uniquely Australian cultural truth – our obsession with standing back and admiring a job well done, and transformed it into an experiential platform, content engine and […]

Smirnoff Crush Corner Store: Havas Red Connects with Gen Z Through Bold Brand Experience

Havas Red partnered with Smirnoff to introduce Smirnoff Crush, a vibrant new ready-to-drink (RTD) beverage. In an increasingly saturated RTD category, the challenge was to spark curiosity, drive sampling, and position Smirnoff Crush as the go-to drink for Gen Z’s summer fun and playful encounters. HAVAS Red is part of the HAVAS PR Network, the […]

Wise Fleece-Free FX: Havas Red Launches a Standout Campaign to Challenge Hidden Bank Fees

Havas Red joined forces with Wise to roll out Fleece-Free FX, a disruptive brand activation aimed at breaking Australians’ blind loyalty to the big banks and positioning Wise as the transparent alternative for overseas spending. The Challenge: Breaking Through Bank Loyalty Although Wise offered a genuinely better value proposition, it lacked the name recognition enjoyed […]

Toyota LandCruiser Prado Launch

The challenge Toyota is the automotive market leader in Australia so there is generally a high level of motoring media interest in new vehicle launches. But given it had been 15 years since the last new Prado, Toyota had big expectations and sought media and social coverage across a broader media spectrum that showcased not […]

Hendrick’s Gin Most Unusual Balloon Bar

The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. HAVAS Red, alongside HAVAS Blvd, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s […]

BOOKING.COM AVO-CONDO

The challenge Create a PR idea and activation to position Booking.com as the ultimate destination for global travellers looking for unique accommodation offerings. ​ In doing so, showcase the diversity of Booking.com’s accommodation offerings and unique stays, as well as educate and create a sense of urgency to motivate travellers to book in a timely manner.​ https://youtu.be/zdvL1skRDso?si=guu96I3ZJ1t054DU The solution To create a timely moment for travellers to book unique accommodation on Booking.com, we […]

Allen’s Choc Bites

The challenge The Allen’s team had a lightbulb moment and created the perfect bite sized treat – the new Allen’s Mini Chocolate Bananas and Mini Chocolate Raspberries. Our job was to shout it from the rooftops and drive mass awareness around the new product development.   The solution To reignite Aussies’ joy for lollies and prove that everything tastes better with chocolate, we […]

SCAPE: TikTok Creator Cook-up

The challenge University students often operate on tight budgets, especially when it comes to dining out. Despite this, they are open to novel and unexpected experiences. Our objective was to craft an initiative that would resonate with both Gen Z students and their parents through social and earned media, thereby generating widespread awareness for SCAPE […]