Toyota LandCruiser Prado Launch
The challenge Toyota is the automotive market leader in Australia so there is generally a high level of motoring media interest in new vehicle launches. But given it had been 15 years since the last new Prado, Toyota had big expectations and sought media and social coverage across a broader media spectrum that showcased not […]
Hendrick’s Gin Most Unusual Balloon Bar
The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. HAVAS Red, alongside HAVAS Blvd, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s […]
NBCF’s ‘Final 9 Percent’ Campaign: Driving Awareness and Donations for Zero Breast Cancer Deaths by 2030
The challenge The National Breast Cancer Foundation (NBCF) relentlessly strives to reach Zero Deaths from breast cancer in Australia – hoping to achieve this by 2030. With $184M invested in research since 1994, NBCF has helped raised Australia’s five-year survival rate from 76% to 91%, but the job isn’t yet finished. 3,000+ Australian women still […]
BOOKING.COM AVO-CONDO
The challenge Create a PR idea and activation to position Booking.com as the ultimate destination for global travellers looking for unique accommodation offerings. In doing so, showcase the diversity of Booking.com’s accommodation offerings and unique stays, as well as educate and create a sense of urgency to motivate travellers to book in a timely manner. https://youtu.be/zdvL1skRDso?si=guu96I3ZJ1t054DU The solution To create a timely moment for travellers to book unique accommodation on Booking.com, we […]
Allen’s Choc Bites
The challenge The Allen’s team had a lightbulb moment and created the perfect bite sized treat – the new Allen’s Mini Chocolate Bananas and Mini Chocolate Raspberries. Our job was to shout it from the rooftops and drive mass awareness around the new product development. The solution To reignite Aussies’ joy for lollies and prove that everything tastes better with chocolate, we […]
SCAPE: TikTok Creator Cook-up
The challenge University students often operate on tight budgets, especially when it comes to dining out. Despite this, they are open to novel and unexpected experiences. Our objective was to craft an initiative that would resonate with both Gen Z students and their parents through social and earned media, thereby generating widespread awareness for SCAPE […]
Steve Waugh Foundation: THE RIDERLESS BIKE
The challenge The Captain’s Ride is a challenging charity cycling event for the Steve Waugh Foundation (SWF), raising funds for the 400,000 children throughout Australia affected by rare diseases. Sporting legend Steve Waugh AO would lead a group of 62 experienced riders on an enormous six-day 701km event from Mittagong to the peak of Mt […]
BRINGING THE SNOW TO AUSTRALIA – BOOKING.COM SNOW GLOBE
The challenge The Christmas holiday period is a key time for travel and holiday consideration. As one of the world’s largest travel e-commerce companies, Booking.com wanted to not only be part of the conversation to showcase the variety of holiday and accommodation options it has, but to lead the media agenda and show their expertise […]
CHAMPIONING RESTAURANT PARTNERS – MENULOG RESTAURANT AWARDS
The challenge As Australia’s widest-reaching online food delivery service, Menulog connects more than 3 million customers with over 12,000 local restaurants via menulog.com.au and mobile apps. With such a high volume of restaurants on the platform, the challenge was to show support and promote the success of well-performing restaurants on a local level. We needed […]
Ben & Jerry’s and 4 Pines: A ‘Beer for Good’ Collaboration
The challenge Ben & Jerry’s and 4 Pines Brewing Co. joined forces to create a beer with a purpose. Their mission wasn’t just about great taste—it was about driving real change. The collaboration aimed to raise awareness of the urgent need for clean, affordable, and community-owned energy across Australia. Our challenge was to position both […]