TOURISM TASMANIA’S ODD JOBS: TURNING THE OFF SEASON INTO PRIME TIME

The challenge Tasmania’s Off Season—a time when the island embraces winter’s cold with unique, otherworldly experiences—needed a new spark in 2024. With the flagship winter festival, Dark Mofo, on hiatus, Tasmania faced a challenge: how to attract sun-seeking Aussies to a destination even colder than home? Rather than relying on traditional advertising, Tourism Tasmania engaged […]

NORCO: BUILDING BRAND PURPOSE

The challenge Norco is a 100% Australian farmer owned dairy co-operative; a unique proposition which drives the organisation to always put its farmers first. To coincide with an in-store, on-pack promotion raising funds for The Black Dog Institute, which delivered mental health resources to regional communities, Havas Red were tasked to devise a campaign which […]

AbbVie’s ‘Working Well’ Report: Shaping Inclusive Workplaces for Australians with Chronic Conditions

The challenge In Australia, many employees living with chronic conditions face significant challenges in the workplace, including stigma, discrimination, and a lack of adequate support. Without clear guidance or standards for employers, workers with chronic conditions often struggle with disclosing their health status, accessing reasonable workplace adjustments, and planning their careers.  We were challenged to […]

How Findex Reinvented Its PR Strategy to Break into Tier 1 Financial Media and Lead Wealth Management Conversations

The challenge Findex, one of Australasia’s largest privately-owned providers of integrated financial advisory and accounting services, was undergoing an organisational shift with co-founder and CEO Spiro Paule taking on a new role as Managing Director and two company stalwarts coming in as Co-CEOs. As part of the shake-up, Findex refocused its strategic direction for further […]

Hendrick’s Gin Most Unusual Balloon Bar

The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. HAVAS Red, alongside HAVAS Blvd, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s […]