TOURISM TASMANIA’S ODD JOBS: TURNING THE OFF SEASON INTO PRIME TIME
The challenge Tasmania’s Off Season—a time when the island embraces winter’s cold with unique, otherworldly experiences—needed a new spark in 2024. With the flagship winter festival, Dark Mofo, on hiatus, Tasmania faced a challenge: how to attract sun-seeking Aussies to a destination even colder than home? Rather than relying on traditional advertising, Tourism Tasmania engaged […]
Norco’s Brand Purpose Campaign: Putting Aussie Farmers First
At HAVAS Red Australia, we partnered with Norco – one of Australia’s oldest and most trusted dairy brands – to define and amplify its brand purpose. This purpose-led campaign centred on elevating Norco’s commitment to Aussie dairy farmers, using strategic communications, PR, and earned media to build deeper emotional connections with consumers. Purpose-Led Storytelling Norco […]
AbbVie’s ‘Working Well’ Report: Shaping Inclusive Workplaces for Australians with Chronic Conditions
The challenge In Australia, many employees living with chronic conditions face significant challenges in the workplace, including stigma, discrimination, and a lack of adequate support. Without clear guidance or standards for employers, workers with chronic conditions often struggle with disclosing their health status, accessing reasonable workplace adjustments, and planning their careers. We were challenged to […]
How Findex Reinvented Its PR Strategy to Break into Tier 1 Financial Media and Lead Wealth Management Conversations
The challenge Findex, one of Australasia’s largest privately-owned providers of integrated financial advisory and accounting services, was undergoing an organisational shift with co-founder and CEO Spiro Paule taking on a new role as Managing Director and two company stalwarts coming in as Co-CEOs. As part of the shake-up, Findex refocused its strategic direction for further […]
Hendrick’s Gin Most Unusual Balloon Bar
The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. HAVAS Red, alongside HAVAS Blvd, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s […]
Allen’s Choc Bites
The challenge The Allen’s team had a lightbulb moment and created the perfect bite sized treat – the new Allen’s Mini Chocolate Bananas and Mini Chocolate Raspberries. Our job was to shout it from the rooftops and drive mass awareness around the new product development. The solution To reignite Aussies’ joy for lollies and prove that everything tastes better with chocolate, we […]