BRINGING THE SNOW TO AUSTRALIA – BOOKING.COM SNOW GLOBE

The challenge The Christmas holiday period is a key time for travel and holiday consideration. As one of the world’s largest travel e-commerce companies, Booking.com wanted to not only be part of the conversation to showcase the variety of holiday and accommodation options it has, but to lead the media agenda and show their expertise […]

CHAMPIONING RESTAURANT PARTNERS – MENULOG RESTAURANT AWARDS

The challenge As Australia’s widest-reaching online food delivery service, Menulog connects more than 3 million customers with over 12,000 local restaurants via menulog.com.au and mobile apps. With such a high volume of restaurants on the platform, the challenge was to show support and promote the success of well-performing restaurants on a local level. We needed […]

AYAM: DESTINY DISHES FOR LUNAR NEW YEAR

The challenge The City of Sydney Lunar New Year festival is a massive event that takes places over two weeks, with a number of brands and activations involved, we had to ensure AYAM stood out from the crowd. By using experiential elements and amplifying it through PR, we needed to position AYAM as the perfect […]

LURPAK: Christmas in July

The challenge When it comes to Christmas, there’s an unsung hero at every festive feast: butter. And with Christmas in July becoming an increasingly popular phenomenon in Australia inspired by international visitors and residents who traditionally associate the celebration with colder weather, there was an opportunity to gain cut through during this time and position […]