TOURISM TASMANIA’S ODD JOBS: TURNING THE OFF SEASON INTO PRIME TIME
The challenge Tasmania’s Off Season—a time when the island embraces winter’s cold with unique, otherworldly experiences—needed a new spark in 2024. With the flagship winter festival, Dark Mofo, on hiatus, Tasmania faced a challenge: how to attract sun-seeking Aussies to a destination even colder than home? Rather than relying on traditional advertising, Tourism Tasmania engaged […]
GOVERNMENT OF PALAU: INTRODUCING A WORLD-FIRST IMMIGRATION POLICY WITH THE PALAU PLEDGE
The challenge The Republic of Palau is a breathtakingly beautiful small-island group in the Western Pacific. In the past three years, the country has seen a massive growth in tourist numbers. The rise now means almost 160,000 guests annually enter Palau, which has a comparative population of 20,000. The Palau Legacy Project, a tourism marketing […]
Toyota LandCruiser Prado Launch
The challenge Toyota is the automotive market leader in Australia so there is generally a high level of motoring media interest in new vehicle launches. But given it had been 15 years since the last new Prado, Toyota had big expectations and sought media and social coverage across a broader media spectrum that showcased not […]
BOOKING.COM AVO-CONDO
The challenge Create a PR idea and activation to position Booking.com as the ultimate destination for global travellers looking for unique accommodation offerings. In doing so, showcase the diversity of Booking.com’s accommodation offerings and unique stays, as well as educate and create a sense of urgency to motivate travellers to book in a timely manner. https://youtu.be/zdvL1skRDso?si=guu96I3ZJ1t054DU The solution To create a timely moment for travellers to book unique accommodation on Booking.com, we […]
Humanising The Bottom 100
The challenge International not-for-profit, The Fund for Peace (FFP), required a creative solution to raise awareness of the global refugee crisis and unrest that is dramatically increasing the number of people living in extreme poverty around the world. It was crucial that our campaign personalised the issue of global poverty to generate greater recognition and […]
Save Our Sons: The most powerful arm ever invented
The challenge Save Our Sons is an Australian charity dedicated to raising awareness and funds for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3,500 boys worldwide. The charity wanted to approach the Australian government, to match monies already raised (US$1.65 million) to fund essential clinical trials. For […]
Western Sydney Uni UNLIMITED
The challenge Our brief was to relaunch the University of Western Sydney (UWS) as Western Sydney University, embrace the cultural diversity of its home, help build pride in Western Sydney and change how people think of it. A disruptive strategy was required to reshape views of the area and the University’s role in it, and […]
Steve Waugh Foundation: THE RIDERLESS BIKE
The challenge The Captain’s Ride is a challenging charity cycling event for the Steve Waugh Foundation (SWF), raising funds for the 400,000 children throughout Australia affected by rare diseases. Sporting legend Steve Waugh AO would lead a group of 62 experienced riders on an enormous six-day 701km event from Mittagong to the peak of Mt […]
BRINGING THE SNOW TO AUSTRALIA – BOOKING.COM SNOW GLOBE
The challenge The Christmas holiday period is a key time for travel and holiday consideration. As one of the world’s largest travel e-commerce companies, Booking.com wanted to not only be part of the conversation to showcase the variety of holiday and accommodation options it has, but to lead the media agenda and show their expertise […]
CHAMPIONING RESTAURANT PARTNERS – MENULOG RESTAURANT AWARDS
The challenge As Australia’s widest-reaching online food delivery service, Menulog connects more than 3 million customers with over 12,000 local restaurants via menulog.com.au and mobile apps. With such a high volume of restaurants on the platform, the challenge was to show support and promote the success of well-performing restaurants on a local level. We needed […]