RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023
Latest Global Red Sky Predictions report spans climate, content, mental health, the metaverse and more.
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The 2022 Word of the Year
Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative input (via a Havas Group employee survey) and qualitative input (from a mix of global communications pros and thought leaders across the industry). Ultimately, it’s identified by an internal team at the agency who considers all words received, not only numericall犀利士
y but thematically. This year, when reviewing the submissions that poured in from every corner of the world, two categories of words stood out to us. One stream was around words related to flexibility fluidity adaptability, agility, comeback and change. The second was around our feelings, behaviors and attributes as people. The category with the most “votes” were resilient/resiliency, grit, enduring, tenacious and persevere/perseverance — all of which are aspects of resiliency. Ultimately, we chose resilience as our 2022 Word of the Year.
RED HAVAS EXPANDS LOCAL ESG COMMS OFFERING WITH LAUNCH OF RED HAVAS IMPACT INTO THE AUSTRALIAN MARKET
Red Havas Impact will give Red Havas clients greater access to the global micro-network’s expertise in purpose, sustainability and ESG
Read MoreNEW WHITE PAPER: THE ART OF PLACING A STORY IN THE NEWS-YOU-CAN-CHOOSE MEDIA ENVIRONMENT
People must now filter through an avalanche of news and content every day. So, what does it take for a brand to place a story that breaks through?
Read MoreRed Havas appoints industry specialist Nicole Phillips as Client Services Director for growing healthcare practice
Red Havas has strengthened its growing PR healthcare offer, Red Havas Health, with three new hires, spearheaded by the appointment of long-time health sector specialist Nicole Phillips as Client Services Director.
Read MoreWhat Communications Strategies are CEOs using in 2022 and Beyond?
shared his first-hand insights around how CEOs have adapted in recent times. Read More
RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022
Shared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience
Read MoreRed Havas Releases 10 Predictions for Communicators in 2022
Global Red Sky Predictions report tracks shifts in corporate purpose, employee engagement tactics and the “As Seen on Social” shopping trend
Read MoreHAVAS GROUP CONTINUES RAPID EXPANSION OF RED HAVAS
Red Havas rolls out to Germany, Spain, China, Italy and France, adding to existing bench of global locations and capabilities
Read MoreNEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE
The purpose landscape has changed indelibly over the past year and a half. Since issuing our “Pledges to Progress: Proving Brand Purpose” white paper in April 2021, another 100 million cases of COVID-19 have broken out globally.
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