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Red Agency wins Campaign of the Year 2013 at the PRIA Golden Target Awards

Red Agency was awarded Campaign of the Year 2013 at the PRIA Golden Target Awards for ‘The Most Powerful Arm Ever Invented’ campaign, which highlighted the challenges of duchenne muscular distrophy and urged people to help lobby the government for more funding.

Happy Birthday: Facebook turns 10

Facebook enters the double digits today, turning 10 years old. It’s hard to fathom that what began as a few guys with a dorm room and a dream today boasts a population that eclipses that of India. That’s 1.23 billion people.

On a mission to kill the press release

One of the things that Coca-Cola’s digital chief, Ashley Brown, was able to attribute the success of their recent campaign “Sharing Can” to, was their very own newsroom – a place where people who had journalism backgrounds held daily meetings at 9am to plan content – often on the fly. He also announced that Coke has embarked on a goal of reducing press releases by half this year and getting rid of them entirely by 2015.

Who Cares Wins

Red Agency managed and co-ordinated the ‘Who Cares Wins’ Event at Sydney Opera House to promote the charity One Young World, which gathers together young people from around the world to make positive and lasting change. Young people have more power to have their voice heard than ever.

2014: The Content Marketing Backlash Begins

Content marketin犀利士
g has been one of the key PR trends for a while now, although the concept is 100+ years old the term is the latest ‘buzz word’.

Consumer tech company Griffin appoints Red Agency

US consumer electronics company, Griffin Technology, has appointed its first Australian PR agency as it makes a major push into the Australasian market.