HAVAS Red has been named PR Agency of the Year at the Mumbrella Travel Awards, capping off an outstanding year delivering big, bold integrated PR campaigns, brand activations, and high-impact press office activity.
This recognition follows HAVAS Red’s PR Idea of the Year win at the same awards last year, reinforcing the agency’s leadership in travel and tourism communications. The travel and hospitality sector is a rapidly growing area for HAVAS Red, with major clients including Booking.com, Tourism Tasmania, Wise, Tourism Fiji, Vietnam Airlines, and Caravanning Queensland.
HAVAS Red’s winning entry showcased a body of work that spanned earned-first strategy, integrated PR, and creative activations. Highlights included:
Odd Jobs and Winterns for Tourism Tasmania, both multi award-winning campaigns that captured national and global attention
Fleece-Free FX for Wise, a disruptive campaign tackling hidden foreign exchange fees
Cosmic Cabin for Booking.com, a playful activation offering travellers a chance to stay in an out-of-this-world accommodation experience
Each campaign demonstrated HAVAS Red’s ability to generate cultural cut-through, combining media relations, content, social, influencer marketing, and experiential activations.
Winning PR Agency of the Year at the Mumbrella Travel Awards underscores HAVAS Red’s commitment to earned-first creativity and its growing influence in the travel and tourism PR sector. The accolade cements the agency’s reputation as a trusted partner for global and local brands seeking impactful communications in Australia and beyond.
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