Havas Red wins big at 2025 SABRE Awards Asia-Pacific 

Australian integrated PR and communications agency Havas Red has been honoured with 2 Gold awards and a best-in-show campaign at the 2025 SABRE Awards Asia-Pacific, held in Singapore this month.

Havas Red’s PR, content and social media campaign “Odd Jobs” for Tourism Tasmania was awarded Best Integrated Marketing Campaign, Best Campaign Broadcast Media (Radio/Television) and named as the only campaign from ANZ to make Best-in-Show for the entire APAC region.

National, Regional, and Global Recognition for Tourism Tasmania’s ‘Odd Jobs’

The Odd Jobs campaign, described as one of the most impactful PR initiatives of the past 12 months, has already picked up multiple accolades in Australia and around the world. This latest recognition marks the campaign’s first breakthrough across APAC after previous honours on the global stage.

Since launching, Odd Jobs has delivered:

• Over 23 hours of broadcast segments
• More than 2,100 news stories across major outlets
• Tens of millions of earned social impressions
• Enduring cultural impact, with the campaign continuing to appear in television and online conversations almost a year later

View the full Odd Jobs case study and film to see how the campaign brought global attention to Tasmania in a playful and creative way.