Australian trade news publication B&T, which covers the advertising, marketing, media, and public relations industries, has scored Havas Red an incredible 8.4/10 in its 2025 Agency Scorecards rankings.
Judged by a panel of top industry consultants and figureheads, the judges’ rating for Havas Red put them first among all PR and communications agencies in Australia.
Havas Red was favoured for a year fuelled by momentum in new business wins, high client and staff retention, market-leading people and culture initiatives, product innovations, and multiple campaigns which won local, national and global awards across numerous categories.
With content for this years’ scorecards themed around music, the judges commented:
“Havas Red spent the course of 2025 climbing the agency charts. It was a chart-topping year for the Redsters, who absolutely showed off on all fronts in the best way possible. What a year, this will be on repeat for sure!”
In reviewing the past year, Havas Red CEO Shane Russell wrote:
“2025 was … insane!
In a year defined by industry contraction and tech disruption, we remained resolutely committed to the craft of earned communications – and it paid off, delivering a standout year commercially, creatively, and culturally.
A particularly strong second half of the year has carried our momentum into 2026 and regalvanised our belief that an integrated, earned-first model of PR, social, influencer, content and brand experience is one that’s attuned for the challenges and opportunities ahead.
We had high client retention and attracted over a dozen new brands by prioritising sustained, strategic, earned-first programs that drive long-term business impact over short-term noise.
We delivered some of our most effective campaigns across consumer, corporate and healthcare, bagged 12 awards, and had our lowest employee churn rate since pre-Pandemic. And we took meaningful steps to advance our investment and capabilities around AI.
All-in-all, 2025 made us exponentially stronger for the future.”
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