Havas Red Australia’s healthcare communications team has been shortlisted for PR Agency of the Year at the 2025 Health Industry Hub Awards.
The nomination recognises our work across pharmaceutical PR, med tech, biotech, patient advocacy, and specialist medical communications, and the growth of our healthcare practice over the past year.
Health communications is one of the most demanding disciplines in PR. The stakes are high, the regulatory environment is complex, and the audiences – patients, clinicians, industry bodies, government, media – each require a different approach.
Our healthcare team works with clients to cut through that complexity. We don’t just push messages out; we help organisations figure out what to say, who needs to hear it, and how to make it land.
That means:
Strategic counsel and message development. Before any campaign starts, we work with clients to define clear, defensible positions. In health, ambiguity isn’t just unhelpful — it’s risky. We pressure-test messaging so it holds up under scrutiny from regulators, journalists, and the public.
Media relations built on expertise. Health journalists are specialists. They know when they’re being spun. Our media team has deep relationships with health and medical reporters across Australia, and we know how to pitch stories that are genuinely newsworthy — not just repackaged product announcements.
Stakeholder engagement across the sector. Effective health communications rarely stops at media coverage. We help clients engage clinicians, patient groups, peak bodies, and policymakers — building coalitions that support long-term objectives, not just short-term visibility.
Spokesperson training and issues preparation. When a health story breaks, the window to respond is short and the margin for error is slim. We train spokespeople to handle tough questions, stay on message, and communicate with clarity under pressure. For clients in sensitive categories, we develop issues management frameworks before problems arise.
Thought leadership that earns attention. In a crowded health media landscape, opinion pieces and commentary need a genuine point of view to stand out. We work with clients to identify the topics where they have something original to say — and help them say it in a way that builds credibility rather than just filling column space.
Our healthcare clients span pharmaceutical companies, medical device manufacturers, biotech firms, patient advocacy organisations, and health-adjacent brands. We can’t name them all here, but the work ranges from product launches and disease awareness campaigns to regulatory milestones and reputation management.
What connects it is the approach: grounded in evidence, clear in its communication, and designed to hold up in an environment where trust is hard to earn and easy to lose.
Awards don’t define the work, but they do reflect it. This shortlisting is a marker of where our healthcare practice sits in the Australian market — and the confidence our clients place in us to deliver in a high-stakes category.
Thanks to those clients. This kind of recognition comes from the work we do together.
We’ll share the results after the awards ceremony.
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