HAVAS Red Australia’s record-setting PR, content, social, and owned-channel campaign for Tourism Tasmania has been recognised on the world stage, named a finalist for PR Breakthrough of the Year at the prestigious PRWeek Global Awards.
The Odd Jobs campaign, described as one of the most impactful PR initiatives of the past 12 months, has already picked up multiple accolades in Australia. This latest recognition marks the campaign’s first major breakthrough onto the international stage.
Since launching, Odd Jobs has delivered:
Over 23 hours of broadcast segments
More than 2,100 news stories across major outlets
Tens of millions of earned social impressions
Enduring cultural impact, with the campaign continuing to appear in television and online conversations almost a year later
View the full Odd Jobs case study and film to see how the campaign brought global attention to Tasmania in a playful and creative way.
On the same night, the HAVAS Red global network – which originated in Australia and now spans 19 international markets – received a ‘Highly Commended Distinction’ for Global Agency of the Year.
This accolade reflects the agency’s remarkable period of growth, driven by client creativity, measurable results, and a strong track record of business expansion worldwide.
Being named among the best at the PRWeek Global Awards underlines HAVAS Red’s position as one of the world’s leading PR networks, with Australia at the heart of its innovation.
Take the next step and reach out today.
