Social

Social media moves fast — so we move smarter. At HAVAS Red, we build bold, insight-driven social strategies that spark conversation, build communities and deliver measurable impact. From platform planning to content production and campaign execution, we help brands show up meaningfully in the moments that matter.

We don’t just post. We plan, design, shoot and amplify — integrating content creation, influencer marketing, and experiential work into one unified brand narrative.

 

Social Strategy

We don’t do social for social’s sake. Every strategy we build is grounded in audience insight, aligned to business goals and designed to drive action. Whether you’re launching a brand, shifting perception or navigating a complex issue, we develop social playbooks that bring clarity and purpose to every post, comment and share.

 

Platform Strategy and Management

Every platform tells a different story — and we know how to make yours matter. Our team develops tailored strategies for each social channel, optimising presence across Instagram, Facebook, LinkedIn, X (Twitter), TikTok and emerging platforms. We manage always-on publishing, platform-specific creative and paid amplification to ensure your content reaches the right people, at the right time, in the right way.

 

Listening and Analysis

We don’t guess — we listen. Using best-in-class tools and human insight, we track conversations, sentiment, trends and competitor activity to keep your brand relevant and informed. Our social listening and analysis capabilities uncover what matters to your audience, helping us fine-tune messaging, mitigate risk and capitalise on real-time opportunities.

Community Management

Your social channels are more than a broadcast tool — they’re a two-way street. We build and manage communities that foster engagement, loyalty and brand advocacy. Our community managers are trained in tone of voice, escalation protocols and engagement best practices, ensuring every interaction reinforces your brand reputation and values.

 

Content Creation and Curation

We bring your brand to life through scroll-stopping creative. From snackable video and carousels to social-first copywriting and reactive content, we create and curate assets that speak your audience’s language. We collaborate closely with our in-house creative team to develop visually compelling, platform-native content designed to perform.

 

Campaign Planning and Execution

Great campaigns start with great ideas. We concept, plan and execute social campaigns that integrate seamlessly with broader communications strategies — whether it’s a product launch, cultural moment or purpose-led initiative. With a focus on storytelling, timing and performance, we ensure your campaigns drive results across awareness, engagement and conversion.

At HAVAS Red, we believe social is the frontline of modern brand communications. Whether you’re starting from scratch or scaling what’s already working, we’ll help you build a social presence that connects, resonates and delivers.

 

Our Integrated Approach to Social

As a fully integrated agency, we craft always-on social content tailored to each platform — all powered by our in-house Content Studio. We embed influencer strategy into campaigns to extend reach and boost relevance, underpinned by creative thinking that builds brand meaning. And through our brand experience work, we bring real-world activations to life across social channels.

Some of our social work

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