Havas Red Australia Named Finalist for “PR Breakthrough” at PRWeek Global Awards 

HAVAS Red Australia’s record-setting PR, content, social, and owned-channel campaign for Tourism Tasmania has been recognised as one of the most impactful campaigns of the past 12 months at the PRWeek Global Awards.

Odd Jobs, the mighty campaign seen all over the world, was named a finalist for PR Breakthrough at the prestigious international event. Odd Jobs has received multiple accolades and awards to date, this latest being the first foray onto the global stage. HAVAS Red’s Odd Jobs campaign generated over 23 hours of broadcast segments, 2100+ news stories, tens of millions of earned social impressions, and continues to show up in pop culture pockets of TV and the internet almost a year after launching..

View the full case Odd Jobs study and film.

Also on the night, the HAVAS Red global network – which was born in Australia and now includes 19 international markets – earned Global Agency of the Year ‘Highly Commended Distinction’. The recognition marks an unbelievable period of growth for the integrated agency network, honouring its achievements in client creativity and results, and ongoing business growth around the world.