Capping an outstanding 2024, in which Havas Red won multiple industry awards in Australia and globally, the leading PR agency has taken home ‘Best Use of Owned Media’ at the 2025 Mumbrella CommsCon Awards.
The recognition comes for Havas Red’s internationally renowned campaign for Tourism Tasmania, called Odd Jobs, an integrated PR, content, social, and ambassador campaign that smashed all records and put Tasmania on the global map.
Odd Jobs, which was seen by over 1 billion people around the world with an incredible 2,100 news articles and 23 hours of broadcast coverage, was also awarded Highly Commended for Best B2C Campaign. Similarly, Havas Red was Highly Commended for Australian PR Agency of the Year, reflecting the agency’s outstanding creative and strategic client work and commercial success.
“We’re constantly pushing the boundaries of earned-first thinking and communications in Australia, adapting our campaigns to integrate PR, social media, content, and brand experience to tell cohesive stories for our clients. I couldn’t be prouder to lead such a talented group of specialists and represent an innovative portfolio of clients across consumer, corporate, technology, and healthcare.”
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