Ben & Jerry’s and 4 Pines: A ‘Beer for Good’ Collaboration

To amplify the campaign and spark conversation, we implemented a multi-channel strategy:

• PR: We secured coverage in consumer and lifestyle media, ensuring the campaign message resonated with a broad audience. By tapping into the unique appeal of the collaboration, we drove talkability and reinforced both brands’ commitment to sustainability.
• Social Media: Engaging and visually striking content was designed to capture attention on social platforms, driving awareness and inspiring audiences to support the initiative.
• Experiential: To bring the collaboration to life, we facilitated product trials with key media and influencers. By offering a first-hand taste of the ‘beer for good’ initiative, we created authentic brand engagement and amplified campaign reach.

This integrated approach successfully positioned Ben & Jerry’s and 4 Pines as brands that don’t just talk about change—but actively work towards it.