Create a PR idea and activation to position Booking.com as the ultimate destination for global travellers looking for unique accommodation offerings.
In doing so, showcase the diversity of Booking.com’s accommodation offerings and unique stays, as well as educate and create a sense of urgency to motivate travellers to book in a timely manner.
To create a timely moment for travellers to book unique accommodation on Booking.com, we created the world’s first avocado-shaped condo, the Avo-Condo, to celebrate National Avocado Day on July 31, 2019.
Activated at Sydney’s Campbell Cove on Circular Quay, the Avo-Condo was complete with avocado-themed props and furnishings, all with a world-class view of the iconic Sydney Harbour Bridge and Opera House.
The Avo-Condo was available to book for two nights – July 31 and August 1 – and two lucky consumer pairs were treated to a truly unique and quintessentially Australian overnight stay experience.
441 pieces of coverage globally across print, online and TV, with a cumulative reach of 14 billion.
Achieved cut-through in global news and coverage in 25 markets by hi-jacking and spearheading a trend relevant across different cultures.
Secured two consumer stays within 30 minutes driven by earned media coverage.
Take the next step and reach out today.
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HAVAS Red
