LAUNCHING THE WORLD’S BIGGEST BATTERY: NEOEN

Public Relations

The challenge

Promote global renewable energy leader Neoen’s work with Tesla and the South Australian government to fight blackouts by delivering the world’s largest lithium-ion battery and help Neoen own the conversation around renewable energy in Australia.

The solution

Create an aggressive media campaign to promote Neoen as the leader in Australia’s renewable energy movement
Bring the story to the media by providing unique video and photography content, behind-the-scenes footage and interviews (by phone and satellite) with spokespeople
Develop facts and features on the battery’s impact on the local community of Jamestown—where shops were opening for the first time in a decade—and work with local tourism bodies to pitch the town as a “destination”
Educate the broader public—whose support was critical, given that the project was taxpayer-funded—on the importance of renewable energy for the future of Australia

The results

1

More than 12,000 pieces of coverage globally across print, online and broadcast that included Neoen

2

Wall-to-wall coverage that reached a potential audience of more than 1 billion

3

More than 50 interviews with Neoen spokespeople that syndicated through the coverage

4

Substantial interviews with Business Insider, The New York Times, The Wall Street Journal and BBC Worldwide

5

The establishment of Neoen as one of the leading renewable energy providers in Australia

LAUNCHING THE WORLD’S BIGGEST BATTERY: NEOEN

The challenge

The solution

The results

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LAUNCHING THE WORLD’S BIGGEST BATTERY: NEOEN

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The results

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