Havas Red Unveils White Paper on How Brands Can Keep Purpose Enduring in a Changing World
As 2025 unfolds, the concept of corporate purpose is at a pivotal moment. After years of ambitious commitments and intense public scrutiny, many companies are re-evaluating what it truly means to lead with authenticity and impact. Havas Red’s latest white paper, Purpose Reimagined: Enduring Values for Lasting Impact, offers a timely exploration of how brands can evolve […]
Cup of Corporate Comms – July 2025: Reckoning, Recalibration & Resilience in Corporate Communications
July 2025 brought a wave of reckoning, recalibration and resilience across the corporate communications landscape. From executive scandals to shifting narratives around DEI, ESG, leadership and AI, the month made one thing clear: communicators must adapt in a polarised, fast-moving world. As political pushback reshapes DEI and ESG, leadership evolves through emotional intelligence, and viral […]
NEW HAVAS RED WHITE PAPER EXPLORES HOW BRANDS CAN TURN PURPOSE INTO IMPACT
As the business landscape continues to shift, the conversation around corporate purpose has evolved beyond lofty ideals and into actionable commitments.
NEW HAVAS RED WHITE PAPER OUTLINES HOW BRANDS CAN PLAY A MORE PROGRESSIVE AND POSITIVE ROLE IN SOCIETY
Long gone are the days when consumers had no expectations of brands beyond their product or service — before purpose became disrupted and redefined, and progress and actions came into sharp focus. As life around the globe becomes more uncertain and many people feel uneasy, unsettled or even unsafe, brands continue to be faced with […]
Red Havas Expands Global ESG Comms Offering with Launch of Red Impact
Red Havas, the micronetwork of merged media agencies, today announced the launch of Red Impact, a new offering that brings together its environmental, social and corporate governance (ESG) expertise and capabilities from across the world. The practice is the result of increasing demand for global approaches to purpose-driven strategic communications. “Red Impact will give our clients […]
NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE
The purpose landscape has changed indelibly over the past year and a half. Since issuing our “Pledges to Progress: Proving Brand Purpose” white paper in April 2021, another 100 million cases of COVID-19 have broken out globally. Naturally, this has initiated continued shifts in the substance, style and tonality of brand communications, both internally and externally. And […]