How Gen Z is using TikTok like Google and what brands should do about it 

There was a time when “just Google it” was the default answer to any question. Not anymore. For Gen Z, “look on TikTok” is fast becoming the new search behaviour and it’s rewriting the way people discover, trust, and buy from brands online.  According to Google’s own internal data, nearly 40% of Gen Z now […]

Instagram just changed the game for search – here’s what it means for brands

Meta’s latest update could reshape how your content gets discovered – not just on social, but in Google Search. In a move that’s redefining the relationship between social media and search, Meta has rolled out a major update to Instagram: as of July 10, 2025, public content from professional Instagram accounts — including posts, Reels, […]