Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communications

Consumers are engaging with brands in whole new ways, contends a Red Havas white paper released today, and it’s time for brands to respond by getting more personal. People today are craving connection, and they expect companies to communicate with them in the ways they prefer and on the issues they care about most.  The […]

PR Stunts: When to Use Them and How They Can Boost Your Brand

PR stunts are a high-risk, high-reward tool in the PR arsenal. When executed well, they generate massive earned media attention, drive brand awareness, and get people talking. At HAVAS Red Australia, we’ve helped brands create purpose-led, conversation-driving PR moments — and we know exactly when it’s the right move and when it’s not. Here’s what […]