The New Age of Influence: What’s Shaping Modern Media – and How Brands Can Respond
The media landscape has changed — again. Where once a handful of editors and trusted outlets shaped public discourse, today’s media environment is shaped by algorithms, AI, creators, and real-time content shared by everyday people. The result? Audiences are overloaded. Credibility is under pressure. And the challenge for brands is no longer just visibility — […]
NEW HAVAS RED WHITE PAPER EXPLORES HOW BRANDS CAN TURN PURPOSE INTO IMPACT
As the business landscape continues to shift, the conversation around corporate purpose has evolved beyond lofty ideals and into actionable commitments.
Introducing INDUSTRY, our global B2B communications offering and a new white paper
INDUSTRY — our global strategic communications offering that brings together HAVAS Red’s global business-to-business (B2B) expertise across multiple vertical industries.
NEW HAVAS RED WHITE PAPER OUTLINES HOW BRANDS CAN PLAY A MORE PROGRESSIVE AND POSITIVE ROLE IN SOCIETY
Long gone are the days when consumers had no expectations of brands beyond their product or service — before purpose became disrupted and redefined, and progress and actions came into sharp focus. As life around the globe becomes more uncertain and many people feel uneasy, unsettled or even unsafe, brands continue to be faced with […]
New Havas Group Prosumer Report: Joyful Frugality
Havas Group’s Prosumer Reports are a series of thought leadership publications — part of a global initiative to share information and insights, including proprietary research, across the Havas network of agencies and client companies. By studying Prosumers, who are defined as the top 15 to 20 percent of consumers who are first to market, forward-thinking, […]
WHITE PAPER: THE ART OF PLACING A STORY IN THE NEWS-YOU-CAN-CHOOSE MEDIA ENVIRONMENT
People must now filter through an avalanche of news and content every day. So, what does it take for a brand to place a story that breaks through? For our new white paper, we asked this of Redsters, including Ellen Mallernee Barnes, Linda Descano, Jodi Einhorn, Sharon Nieuwenhuis, Lesley Sillaman and Pattie Sullivan, as well as PR consultants Cynthia Challener and Beth Willers, journalist Dominik Lemanski, and Christopher […]
CONTENT THAT CUTS THROUGH: A MODERN GUIDE TO WRITING COPY
Writing and storytelling are two of the most powerful ways to put ideas into the world. As written communication skills decay around us, both skills have also become competitive advantages. This observation is the basis for Red Havas’ newest whitepaper, “Content That Cuts Through.” It explores how to write content that modern audiences can’t help but […]
NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE
The purpose landscape has changed indelibly over the past year and a half. Since issuing our “Pledges to Progress: Proving Brand Purpose” white paper in April 2021, another 100 million cases of COVID-19 have broken out globally. Naturally, this has initiated continued shifts in the substance, style and tonality of brand communications, both internally and externally. And […]
Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communications
Consumers are engaging with brands in whole new ways, contends a Red Havas white paper released today, and it’s time for brands to respond by getting more personal. People today are craving connection, and they expect companies to communicate with them in the ways they prefer and on the issues they care about most. The […]
PR Stunts: When to Use Them and How They Can Boost Your Brand
PR stunts are a high-risk, high-reward tool in the PR arsenal. When executed well, they generate massive earned media attention, drive brand awareness, and get people talking. At HAVAS Red Australia, we’ve helped brands create purpose-led, conversation-driving PR moments — and we know exactly when it’s the right move and when it’s not. Here’s what […]