September 6, 2023


by Andrea Philips in News

Havas, one of the world’s largest global communications groups that Havas Red is part of, recently unveiled a reimagined architecture and refreshed look to better reflect our group’s integrated model and unique positioning. 

This is more than a tweak of our logo — our group is rebranding its identity and rethinking its brand architecture to strengthen the way we express and manage the iconic Havas brand. Becoming Havas Red enables us to consistently follow the new powerful, iconic and timeless, unified Havas brand. 

“Going forward, Red Havas will be known as Havas Red, with a new look and feel, but the same big, bold and borderless thinking we’ve had since our 2019 launch,” said Havas Red Global CEO James Wright. “We’ll bring our new brand to life building on the Havas name that represents a world-class organization that is progressive, human, playful — and critically, meaningful.” 

Over the past three years, Havas Red has expanded to 13 markets around the world, including Australia, China, France, Germany, Indonesia, Italy, the Middle East, the Philippines, Singapore, Spain, the U.K. and the U.S., as well as Vietnam.

Our list of specialized offerings is also growing globally. Following the official launch of Red Connect, our content and creative production agency in 2020, and Havas Red Health, a specialist offering focused on health and wellness in 2021, last fall we introduced Red Impact, which brings together our environmental, social and corporate governance (ESG) capabilities worldwide. In 2023, we also added Peaks, our award-winning multichannel executive branding support, and SWAY by Havas Red, an end-to-end influencer marketing service. 

This year marks another period of strong performance for Havas Red, which was recently named by Campaign as PR Agency Global Network of 2022, received a Gold Stevie International Business Award for PR Agency of the Year in Canada and the U.S.A., and also picked up an internal Havas BOLD award for Agency of the Year.