November 21, 2022


by Andrea Philips in News

Red Havas Impact will give Red Havas clients greater access to the global micro-network’s expertise in purpose, sustainability and ESG

Leading PR, social and experiential agency Red Havas has today announced the launch of Red Havas Impact in the Australian market following its launch in the USA, Europe, Middle East, and Africa in September of this year.

This new offering brings together Red’s deep environmental, social, and corporate governance (ESG) expertise and capabilities from across the world. The practice is the result of increasing demand for global approaches to purpose-driven strategic communications.

From its roots in Australia, Red Havas has cultivated a deep understanding of purpose and ESG-driven communications with extensive global credentials and award-winning experience in purpose-driven work. Alongside global capabilities, Red Havas Impact draws on additional strengths from the broader Havas Village, particularly research and planning through Havas Labs, to offer insight-led strategic solutions.

Global CEO James Wright welcomed the launch of the new practice in the Australian market, which will be led by Managing Partner Matt Thomas from the agency’s Melbourne office and service clients across Australia and New Zealand.

“Red Havas Impact brings together the depth of experience within the global Red Havas micro-network combined with the powerful insights capabilities of our strategy and research teams to support clients to tackle the big issues of our day,” James said.

“As a practice area, it draws together our expertise across sustainability, health, technology, employee communications and corporate communications, market research, strategy and brand to create work that helps our clients to meaningfully connect and make a positive difference to their stakeholders.”

Managing Partner Matt Thomas said that purpose-driven work sits at the heart of contemporary communications.

“Across the globe we are seeing big shifts in the expectations from consumers, governments and communities that brands should do better and be better,” Matt said.

“Reputation, brand equity and social license to operate are now inextricably linked. Through Red Havas Impact we leverage skills and experience from across Havas Australia’s service offerings, informed by global best practice, to help our clients to navigate this often complex space.”

In Australia, Red Havas has undertaken PR support for purpose-led projects for a broad range of clients including Toyota, Neoen, Body Shop, the National Breast Cancer Foundation, Sydney Water, and The Palau Legacy Project .

At a global level, Red Impact draws on teams with experience delivering ESG projects for major brands including L’Oréal, ManpowerGroup and the life science business of Merck KGaA, United Nations Foundation, UNICEF, Team Rubicon, World Green Economy Organization (WGEO) and Project HOPE.

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Founded in Australia, Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,300 employees. Red Havas’ strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit

ABOUT HAVAS GROUP Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and health and wellness) within our Havas Villages all over the world where teams share the same premises, ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the company’s website: