Leading PR, social and experiential agency Red Agency has bolstered its senior management in its Melbourne office following a series of client wins.

The new starters are Integrated Senior Account Director Alice Dodge, Account Directors Jasmin Watts and Lauren Coppage, Senior Account Manager Danielle Swiecki and Senior Account Executive Eliza Smith.

The appointments come off the back of securing a host of new accounts including leading manufacturers of creative video technology Blackmagic Design, change management organisation Lee Hecht Harrison, research firm DBM Consultants, fintech startup Verrency and ASX-listed Prime Financial Group. This builds on its existing client roster of carsales.com.au, Defence Health, Qatar Airways and the growing Toyota account.

About Red Agency Melbourne’s new starters:

• Dodge is relocating from Sydney to Melbourne to work on Toyota’s Lifestyle and Social business.
• Watts joins from the UK where she worked with the UK’s largest consumer agency freuds in its Team International dealing with global clients across Lifestyle, Luxury and Travel.
• Coppage worked for U.S. agency Jackson Spalding for five years, covering accounts including Coca-Cola and Google, before consulting for FMCG, tech and other clients in Australia.
• Swiecki also recently relocated from Sydney to Melbourne after more than five years with PPR, while Smith joins the team from Thrive PR.

Melbourne Principal Grant Titmus said bolstering the team with senior consultants was important as more and more companies looked to PR agencies to lead their marketing strategies.

“The agency is growing Australia-wide as companies are looking to us in growing numbers to develop and deliver strategic campaigns. It is a really great time to be in the industry and Red Melbourne is going from strength-to-strength, doubling our staff numbers in just 18 months.”

“Having a strong senior team will not only help give clients the strong and experienced counsel they require, but will also help grow the capabilities of those already in the agency,” he said.