Norco’s Brand Purpose Campaign: Putting Aussie Farmers First

We formed a strategic partnership with The National Farmers’ Federation and launched the inaugural National Farmer Wellbeing Report; an in-depth analysis of the mental health of Australia’s hard-working farmers across all farming sectors. And the findings were both saddening and confronting. Led by Norco, the Report featured a series of recommendations to help address the issue, starting with efforts to help ensure farmers’ felt valued by the Australia public, through to calling on the state and federal governments for urgent funding and action to help combat the crisis. Our strategic editorial plan featured a series of exclusives, which were followed by an official media launch on farm with corporate and industry representatives, mental health advocates and farmers – ensuring we humanised the data and report findings with real-life experiences, challenges and commentary.