The Book of Mormon is a hit satirical musical from South Park creators Trey Parker and Matt Stone. Tapping into their personal experiences in the US, the pair believed that no community could be as “nice” as the Mormons, so they gave them the comic treatment. With The Book of Mormon launching in Melbourne, our brief was to capitalise on the increased attention to promote the faith.

We tackled the many misconceptions the musical makes of the faith, and brought the real Book of Mormon to life, amplifying our creative insight “you’ve seen the play, now read the book” through the voices of the Mormons themselves under the banner ‘Faces of Faith’.

Religion
Issues management
Advocacy
Social media
Media relations