Bringing the FIFA Women’s World Cup 2023 to home ground
The challenge We were tasked to officially announce Australia’s bid to host the FIFA Women’s World Cup 2023 and launch the registration website AudBid2023.com. As the bid is an Australian-wide effort, we needed to ensure the launch was nationally relevant and spoke to all individuals – not just football fans – and encourage them to […]
Save Our Sons: The most powerful arm ever invented
The challenge Save Our Sons is an Australian charity dedicated to raising awareness and funds for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3,500 boys worldwide. The charity wanted to approach the Australian government, to match monies already raised (US$1.65 million) to fund essential clinical trials. For […]
Western Sydney Uni UNLIMITED
The challenge Our brief was to relaunch the University of Western Sydney (UWS) as Western Sydney University, embrace the cultural diversity of its home, help build pride in Western Sydney and change how people think of it. A disruptive strategy was required to reshape views of the area and the University’s role in it, and […]
SCAPE: TikTok Creator Cook-up
The challenge University students often operate on tight budgets, especially when it comes to dining out. Despite this, they are open to novel and unexpected experiences. Our objective was to craft an initiative that would resonate with both Gen Z students and their parents through social and earned media, thereby generating widespread awareness for SCAPE […]
Steve Waugh Foundation: THE RIDERLESS BIKE
The challenge The Captain’s Ride is a challenging charity cycling event for the Steve Waugh Foundation (SWF), raising funds for the 400,000 children throughout Australia affected by rare diseases. Sporting legend Steve Waugh AO would lead a group of 62 experienced riders on an enormous six-day 701km event from Mittagong to the peak of Mt […]
Ben & Jerry’s and 4 Pines: A ‘Beer for Good’ Collaboration
The challenge Ben & Jerry’s and 4 Pines Brewing Co. joined forces to create a beer with a purpose. Their mission wasn’t just about great taste—it was about driving real change. The collaboration aimed to raise awareness of the urgent need for clean, affordable, and community-owned energy across Australia. Our challenge was to position both […]
CREATING LIFT-OFF FOR QATAR AIRWAYS
The challenge Launch Qatar Airways’ new route from Doha to Sydney, promoting the airline’s premium in-flight service and extensive routes to Europe from Doha, to distinguish it from key competitors.https://www.youtube.com/watch?v=NSU22R_X8dE The solution Working closely with Qatar Airways’ events team, HAVAS Red undertook a three-pronged approach to the Sydney launch: A branded Qatar Airways coffee giveaway […]
LURPAK: Christmas in July
The challenge When it comes to Christmas, there’s an unsung hero at every festive feast: butter. And with Christmas in July becoming an increasingly popular phenomenon in Australia inspired by international visitors and residents who traditionally associate the celebration with colder weather, there was an opportunity to gain cut through during this time and position […]
LIGHT ICE CREAM NEVER TASTED SO GOOD
The challenge To launch Ben & Jerry’s first light ice cream range, Moo-phoria, in Australia, Ben & Jerry’s wanted to position it as the number one choice for a better-for-you ice cream option amongst health-conscious Australians. With strict guidelines around positioning it as ‘healthy’ and a cluttered category with a number of other ‘better-for-you’ options, […]