Hendrick’s Gin Most Unusual Balloon Bar

The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. HAVAS Red, alongside HAVAS Blvd, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s […]

BOOKING.COM AVO-CONDO

The challenge Create a PR idea and activation to position Booking.com as the ultimate destination for global travellers looking for unique accommodation offerings. ​ In doing so, showcase the diversity of Booking.com’s accommodation offerings and unique stays, as well as educate and create a sense of urgency to motivate travellers to book in a timely manner.​ https://youtu.be/zdvL1skRDso?si=guu96I3ZJ1t054DU The solution To create a timely moment for travellers to book unique accommodation on Booking.com, we […]

Bringing the FIFA Women’s World Cup 2023 to home ground

The challenge We were tasked to officially announce Australia’s bid to host the FIFA Women’s World Cup 2023 and launch the registration website AudBid2023.com. As the bid is an Australian-wide effort, we needed to ensure the launch was nationally relevant and spoke to all individuals – not just football fans – and encourage them to […]

Save Our Sons: The most powerful arm ever invented

The challenge Save Our Sons is an Australian charity dedicated to raising awareness and funds for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3,500 boys worldwide. The charity wanted to approach the Australian government, to match monies already raised (US$1.65 million) to fund essential clinical trials. For […]

Allen’s Choc Bites

The challenge The Allen’s team had a lightbulb moment and created the perfect bite sized treat – the new Allen’s Mini Chocolate Bananas and Mini Chocolate Raspberries. Our job was to shout it from the rooftops and drive mass awareness around the new product development.   The solution To reignite Aussies’ joy for lollies and prove that everything tastes better with chocolate, we […]

Western Sydney Uni UNLIMITED

The challenge Our brief was to relaunch the University of Western Sydney (UWS) as Western Sydney University, embrace the cultural diversity of its home, help build pride in Western Sydney and change how people think of it. A disruptive strategy was required to reshape views of the area and the University’s role in it, and […]

SCAPE: TikTok Creator Cook-up

The challenge University students often operate on tight budgets, especially when it comes to dining out. Despite this, they are open to novel and unexpected experiences. Our objective was to craft an initiative that would resonate with both Gen Z students and their parents through social and earned media, thereby generating widespread awareness for SCAPE […]

Steve Waugh Foundation: THE RIDERLESS BIKE

The challenge The Captain’s Ride is a challenging charity cycling event for the Steve Waugh Foundation (SWF), raising funds for the 400,000 children throughout Australia affected by rare diseases. Sporting legend Steve Waugh AO would lead a group of 62 experienced riders on an enormous six-day 701km event from Mittagong to the peak of Mt […]

Ben & Jerry’s and 4 Pines: A ‘Beer for Good’ Collaboration

The challenge Ben & Jerry’s and 4 Pines Brewing Co. joined forces to create a beer with a purpose. Their mission wasn’t just about great taste—it was about driving real change. The collaboration aimed to raise awareness of the urgent need for clean, affordable, and community-owned energy across Australia. Our challenge was to position both […]