CREATING LIFT-OFF FOR QATAR AIRWAYS

The challenge Launch Qatar Airways’ new route from Doha to Sydney, promoting the airline’s premium in-flight service and extensive routes to Europe from Doha, to distinguish it from key competitors.https://www.youtube.com/watch?v=NSU22R_X8dE The solution Working closely with Qatar Airways’ events team, HAVAS Red undertook a three-pronged approach to the Sydney launch: A branded Qatar Airways coffee giveaway […]

AYAM: DESTINY DISHES FOR LUNAR NEW YEAR

The challenge The City of Sydney Lunar New Year festival is a massive event that takes places over two weeks, with a number of brands and activations involved, we had to ensure AYAM stood out from the crowd. By using experiential elements and amplifying it through PR, we needed to position AYAM as the perfect […]

LURPAK: Christmas in July

The challenge When it comes to Christmas, there’s an unsung hero at every festive feast: butter. And with Christmas in July becoming an increasingly popular phenomenon in Australia inspired by international visitors and residents who traditionally associate the celebration with colder weather, there was an opportunity to gain cut through during this time and position […]

LIGHT ICE CREAM NEVER TASTED SO GOOD

The challenge To launch Ben & Jerry’s first light ice cream range, Moo-phoria, in Australia, Ben & Jerry’s wanted to position it as the number one choice for a better-for-you ice cream option amongst health-conscious Australians. With strict guidelines around positioning it as ‘healthy’ and a cluttered category with a number of other ‘better-for-you’ options, […]