Save Our Sons: The most powerful arm ever invented
The challenge Save Our Sons is an Australian charity dedicated to raising awareness and funds for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3,500 boys worldwide. The charity wanted to approach the Australian government, to match monies already raised (US$1.65 million) to fund essential clinical trials. For […]
Allen’s Choc Bites
The challenge The Allen’s team had a lightbulb moment and created the perfect bite sized treat – the new Allen’s Mini Chocolate Bananas and Mini Chocolate Raspberries. Our job was to shout it from the rooftops and drive mass awareness around the new product development. The solution To reignite Aussies’ joy for lollies and prove that everything tastes better with chocolate, we […]
Western Sydney Uni UNLIMITED
The challenge Our brief was to relaunch the University of Western Sydney (UWS) as Western Sydney University, embrace the cultural diversity of its home, help build pride in Western Sydney and change how people think of it. A disruptive strategy was required to reshape views of the area and the University’s role in it, and […]
Steve Waugh Foundation: THE RIDERLESS BIKE
The challenge The Captain’s Ride is a challenging charity cycling event for the Steve Waugh Foundation (SWF), raising funds for the 400,000 children throughout Australia affected by rare diseases. Sporting legend Steve Waugh AO would lead a group of 62 experienced riders on an enormous six-day 701km event from Mittagong to the peak of Mt […]
Sanitarium Little People, Big Lives
The challenge In 2018, Red Agency was tasked with positioning Sanitarium as a children’s health champion by reinforcing the company’s long-term mission to foster physically, mentally and socially resilient children, by promoting happy, active and healthy lifestyles. We had to demonstrate and further strengthen Sanitarium’s ongoing commitment to the health and wellbeing of Australian children. […]
BRINGING THE SNOW TO AUSTRALIA – BOOKING.COM SNOW GLOBE
The challenge The Christmas holiday period is a key time for travel and holiday consideration. As one of the world’s largest travel e-commerce companies, Booking.com wanted to not only be part of the conversation to showcase the variety of holiday and accommodation options it has, but to lead the media agenda and show their expertise […]
CHAMPIONING RESTAURANT PARTNERS – MENULOG RESTAURANT AWARDS
The challenge As Australia’s widest-reaching online food delivery service, Menulog connects more than 3 million customers with over 12,000 local restaurants via menulog.com.au and mobile apps. With such a high volume of restaurants on the platform, the challenge was to show support and promote the success of well-performing restaurants on a local level. We needed […]
Ben & Jerry’s and 4 Pines: A ‘Beer for Good’ Collaboration
The challenge Ben & Jerry’s and 4 Pines Brewing Co. joined forces to create a beer with a purpose. Their mission wasn’t just about great taste—it was about driving real change. The collaboration aimed to raise awareness of the urgent need for clean, affordable, and community-owned energy across Australia. Our challenge was to position both […]
CREATING LIFT-OFF FOR QATAR AIRWAYS
The challenge Launch Qatar Airways’ new route from Doha to Sydney, promoting the airline’s premium in-flight service and extensive routes to Europe from Doha, to distinguish it from key competitors.https://www.youtube.com/watch?v=NSU22R_X8dE The solution Working closely with Qatar Airways’ events team, HAVAS Red undertook a three-pronged approach to the Sydney launch: A branded Qatar Airways coffee giveaway […]
AYAM: DESTINY DISHES FOR LUNAR NEW YEAR
The challenge The City of Sydney Lunar New Year festival is a massive event that takes places over two weeks, with a number of brands and activations involved, we had to ensure AYAM stood out from the crowd. By using experiential elements and amplifying it through PR, we needed to position AYAM as the perfect […]