BRINGING THE SNOW TO AUSTRALIA – BOOKING.COM SNOW GLOBE
The challenge The Christmas holiday period is a key time for travel and holiday consideration. As one of the world’s largest travel e-commerce companies, Booking.com wanted to not only be part of the conversation to showcase the variety of holiday and accommodation options it has, but to lead the media agenda and show their expertise […]
CHAMPIONING RESTAURANT PARTNERS – MENULOG RESTAURANT AWARDS
The challenge As Australia’s widest-reaching online food delivery service, Menulog connects more than 3 million customers with over 12,000 local restaurants via menulog.com.au and mobile apps. With such a high volume of restaurants on the platform, the challenge was to show support and promote the success of well-performing restaurants on a local level. We needed […]
FUELING POWER WITH TASSAL SUPER SALMON
The challenge We sought out to elevate consumer awareness of the Tassal brand and the health benefits of eating salmon proteins regularly, whilst motivating consumers to purchase Tassal salmon more frequently as part of their family meal solutions. Additionally, we had to leverage Tassal’s annual partnership with the Big Bash League’s Hobart Hurricanes cricket team. The solution We […]
Ben & Jerry’s and 4 Pines: A ‘Beer for Good’ Collaboration
The challenge Ben & Jerry’s and 4 Pines Brewing Co. joined forces to create a beer with a purpose. Their mission wasn’t just about great taste—it was about driving real change. The collaboration aimed to raise awareness of the urgent need for clean, affordable, and community-owned energy across Australia. Our challenge was to position both […]
CREATING LIFT-OFF FOR QATAR AIRWAYS
The challenge Launch Qatar Airways’ new route from Doha to Sydney, promoting the airline’s premium in-flight service and extensive routes to Europe from Doha, to distinguish it from key competitors.https://www.youtube.com/watch?v=NSU22R_X8dE The solution Working closely with Qatar Airways’ events team, HAVAS Red undertook a three-pronged approach to the Sydney launch: A branded Qatar Airways coffee giveaway […]
AYAM: DESTINY DISHES FOR LUNAR NEW YEAR
The challenge The City of Sydney Lunar New Year festival is a massive event that takes places over two weeks, with a number of brands and activations involved, we had to ensure AYAM stood out from the crowd. By using experiential elements and amplifying it through PR, we needed to position AYAM as the perfect […]
LURPAK: Christmas in July
The challenge When it comes to Christmas, there’s an unsung hero at every festive feast: butter. And with Christmas in July becoming an increasingly popular phenomenon in Australia inspired by international visitors and residents who traditionally associate the celebration with colder weather, there was an opportunity to gain cut through during this time and position […]
LIGHT ICE CREAM NEVER TASTED SO GOOD
The challenge To launch Ben & Jerry’s first light ice cream range, Moo-phoria, in Australia, Ben & Jerry’s wanted to position it as the number one choice for a better-for-you ice cream option amongst health-conscious Australians. With strict guidelines around positioning it as ‘healthy’ and a cluttered category with a number of other ‘better-for-you’ options, […]