Smirnoff Crush Corner Store: Havas Red Connects with Gen Z Through Bold Brand Experience
Havas Red partnered with Smirnoff to introduce Smirnoff Crush, a vibrant new ready-to-drink (RTD) beverage. In an increasingly saturated RTD category, the challenge was to spark curiosity, drive sampling, and position Smirnoff Crush as the go-to drink for Gen Z’s summer fun and playful encounters. HAVAS Red is part of the HAVAS PR Network, the […]
Wise Fleece-Free FX: Havas Red Launches a Standout Campaign to Challenge Hidden Bank Fees
Havas Red joined forces with Wise to roll out Fleece-Free FX, a disruptive brand activation aimed at breaking Australians’ blind loyalty to the big banks and positioning Wise as the transparent alternative for overseas spending. The Challenge: Breaking Through Bank Loyalty Although Wise offered a genuinely better value proposition, it lacked the name recognition enjoyed […]
Crust Pizza: Flipping the Script on National Pizza Day
The Challenge: Cutting Through a Noisy National Pizza Day National Pizza Day is packed with brand noise—everyone’s offering free slices in a bid for attention. But Crust wanted to take a bold, unexpected approach: Skip the tired free pizza promos Generate authentic buzz and brand love Drive site traffic, social engagement and sales Reinforce Crust’s […]
SunRice: Reaching Aussies at Every Mealtime
Staying Top of Mind in a Crowded Food Landscape SunRice has been a trusted and much-loved Aussie pantry staple for decades. But with private label brands and new snack competitors rapidly entering the market, the challenge was clear: reposition SunRice as the go-to choice for all lunch and dinner occasions—and maintain top-of-mind awareness among everyday […]
Saving Moore Park Golf Course: How Social Media & Celebrity Support Sparked a Movement
The challenge In October 2023, the Premier of NSW made a significant announcement: that the government intended to convert half of Moore Park Golf Course (MPGC) into a new ‘Central Park’ space. Faced with this challenge, MPGC approached our team for assistance in amplifying awareness and gathering support. The goal? To drive petition signatures and […]
From ASMR to Viral Success: How Bio-Oil’s TikTok Strategy Drove Millions of Views
The challenge We worked with Bio-Oil to launch their brand-new Bio-Oil Body Lotion in Australia, the country’s first shake-to-activate daily moisturiser, with the highest oil content on the market (42% oil). This was our opportunity to drive awareness of this new product and differentiate from water-based body lotions. https://youtube.com/shorts/0ZpgW57Bl0Q?rel=0 The solution Get skincare loving Aussies […]
Hendrick’s Gin Most Unusual Balloon Bar
The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. HAVAS Red, alongside HAVAS Blvd, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s […]
SCAPE: TikTok Creator Cook-up
The challenge University students often operate on tight budgets, especially when it comes to dining out. Despite this, they are open to novel and unexpected experiences. Our objective was to craft an initiative that would resonate with both Gen Z students and their parents through social and earned media, thereby generating widespread awareness for SCAPE […]