Saving Moore Park Golf Course: How Social Media & Celebrity Support Sparked a Movement

The challenge In October 2023, the Premier of NSW made a significant announcement: that the government intended to convert half of Moore Park Golf Course (MPGC) into a new ‘Central Park’ space. Faced with this challenge, MPGC approached our team for assistance in amplifying awareness and gathering support. The goal? To drive petition signatures and […]

From ASMR to Viral Success: How Bio-Oil’s TikTok Strategy Drove Millions of Views

The challenge We worked with Bio-Oil to launch their brand-new Bio-Oil Body Lotion in Australia, the country’s first shake-to-activate daily moisturiser, with the highest oil content on the market (42% oil). This was our opportunity to drive awareness of this new product and differentiate from water-based body lotions. https://youtube.com/shorts/0ZpgW57Bl0Q?rel=0 The solution Get skincare loving Aussies […]

Hendrick’s Gin Most Unusual Balloon Bar

The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. HAVAS Red, alongside HAVAS Blvd, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s […]

SCAPE: TikTok Creator Cook-up

The challenge University students often operate on tight budgets, especially when it comes to dining out. Despite this, they are open to novel and unexpected experiences. Our objective was to craft an initiative that would resonate with both Gen Z students and their parents through social and earned media, thereby generating widespread awareness for SCAPE […]